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9 Ways to Entice More Volunteers, Backed by Science

Originally published here.

One of the questions I got most frequently at the Association of Music Parents was “How can we get more people to volunteer?”

I totally understand why! So often it feels like the same small core of people always does the heavy lifting for the organization. By putting some forethought into recruiting volunteers, and perhaps building some of these ideas into your yearly calendar, your organization can reap the benefits for months and years to come.

Make a great first impression.

Be intentional about designing an opportunity to engage with new parents. Many organizations just expect parents to turn up, without intentionally inviting or encouraging them. Specifically plan an event to meet new parents, and put your best foot forward!

And don’t forget that almost ANYTHING your organization does, whether it’s a fundraiser, a parade, or taking your kid’s uniform to the cleaners, may be SOMEONE’S first impression of the organization.

“The findings indicate that getting off on the wrong foot has devastating long-term consequences. Although later breaches seemed to limit cooperation for only a short time, they still planted a seed of distrust that surfaced in the end.”

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