Tag Archives: purse

purse survey results.010

The Case of the Pretty Pink Purse: Measuring the Fallout

This is the last installment of the three-part case study on marketing to a Facebook group. In this video, I look at the SurveyMonkey results provided by 175 members of the nearly 5,000-member Facebook group where this incident (herein called “Pursegate”) took place.

Need to catch up? You can find part 1 here, and part 2 here.

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