Tag Archives: promoting your music program

Facebook page posts

Facebook Page Post Ideas for your Music Program

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Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas.

Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we have to get fans to opt in (by liking our Page) to hear our message. If all we ever do is sell, no one will want to listen to what we have to say. So we need to give people a reason to stick around. We do that by providing value.

There are three main ways we can offer value through posts on our Facebook Page.

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Reactions to News about The Ohio State University Band

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Ohio State University Band Updates (October 10, 2014):

Ohio State’s fired band director got more support

Ohio State pays at least $885 an hour for 2nd band investigation; questions remain about firms involved

 

Ohio State University Band Updates (August 28, 2014):

Music publishers are reportedly denying performance rights to the OSU Marching Band.

The director is still trying to get his job back.

The Newark Advocate came out with an editorial basically saying that we’d better get used to this new normal, because Title IX is NOT messing around.

OSU’s former Title IX coordinator came out saying that both the university and Mr. Waters could have handled things better. She was not involved in the probe because she left before it began, in large part because the university tied her hands so that she could not do her job effectively. Read about it here and here.

 

Ohio State vs. Michigan football 2013 01 (Ohio State band)

In this episode of the Promoting Your Music Program podcast, we try a new roundtable format as we discuss a recent headline from the band world: namely, the recent firing of Jonathan Waters, the director of The Ohio State University Marching Band.

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PYMP Erin Fortune volunteers

Erin Fortune of Music For All

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Erin Fortune

I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to our own music programs.

Erin Fortune is the Senior Marketing Coordinator for Music for All. She spearheads a lot of their digital marketing efforts, so I knew she’d have some tips and tricks to share. Check out some of the highlights here, and find out how you can win a $30 gift card to Erin Condren to snap up one of Erin Fortune’s favorite products!

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