Tag Archives: promoting your music program

John Gallagher NYSSMA

Dr. John Gallagher of NYSSMA

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I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online resources all designed to help you market music education right in your own community.

I’m so glad John was able to join me on the podcast! Here are a few of the topics we touch on in this episode:

  • What is a “Swiss Cheese” news release?
  • What’s the best way to advocate for your program?
  • The importance of engaging your community
  • How to get your music program covered by local news outlets
  • Lessons from failed attempts to organize a booster group
  • The legality of using students’ images to promote your music program
  • Great advice from a retired superintendent to battle burnout
  • A few “out-of-the-box” fundraiser ideas
  • The one thing that John says will improve your music program

 

John Gallagher NYSSMA perform

 

Resources from this episode

NYSSMA Swiss cheese news releases

NYSSMA on Twitter

Email Dr. Gallagher

Why Music? PSAs for Music in Our Schools Month from NAfME

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Marketing Music Education art

Between a Lesson and a Concert

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GRAMMY Quarterfinalists

Tony Mazzocchi
Caleb Chapman

Baltimore

Baltimore Symphony Orchestra
OrchKids
Marching Illini Sousaphones run 5K

 

Coming up on the podcast

Donna Schwartz of Music Teachers’ Resource Guide
Joe Beard of The Marching Podcast
Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match

 

Upcoming Events

2015 Music Parent Booster Seminar at the Conn-Selmer Institute

Music for All Summer Symposium

MFA Parent Booster Institute
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Marc Whitt

Marc Whitt of the Association of Music Parents

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About Marc Whitt

Marc WhittFor 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts.

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Christopher Woodside NAfME MME

Christopher Woodside of NAfME

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I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is.

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State of the Music Program

Give a State of the Music Program Address

Tonight, America prepares to receive the State of the Union address. Both houses of Congress attend, and the speech is broadcast widely. There is much pomp and circumstance. I think our Executive Branch may be onto something. They’re being proactive about spreading their message, not reactive. Think about that, and then consider how we might adapt that idea for music education.

I’d like to propose a “State of the Music Program” address. Once a year, a representative of the music or fine arts department prepares a written (and oral) report and reserves time to present the report to the school board.

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PMP art

Season 1 Finale of Promoting Your Music Program

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This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really.

That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here.

Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 at McCormick Place in Chicago. I’d love to meet up there: Email me!

In the meantime, check out some of my favorite clips from this season:

Erin Fortune, Senior Marketing Coordinator for Music for All

Fran Kick of Kick It In, MFA Summer Symposium Clinician

Seth Williams, Advocacy Coordinator for Music for All

David Vandewalker, author of Boosters to the Rescue!

Reactions to News about The Ohio State University Band with Lisa Salazar and Maria Dripps-Paulson

Facebook Page Post Ideas for your Music Program

Apple event recap + Carolina kicker shoves HS band member

Band kids are the BEST.

Eugene Cantera of the Dallas School of Music

Margaret Bauer of the Pennsylvania Music Educators Association

Education reform: Here’s why I care

Courtney Brandt: Young Adult Author

DJ Corchin of The 13th Chair

Courtney Brandt

Courtney Brandt: Young Adult Author

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On this episode of the Promoting Your Music Program podcast, I’m so excited to speak with  young adult novelist Courtney Brandt. You can find her books here:

Amazon

Barnes and Noble

iBooks

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Eugene Cantera of the Dallas School of Music

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Kath and Eugene DSM twitter

Eugene Cantera of the Dallas School of Music:
Are You Making These Common Website Mistakes?

Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs in the Dallas area in the rock and jazz genres. Eugene recently returned from an artist in residency at the Wilderness School in Adelaide, Australia where he taught and performed with several ensembles.

Eugene was kind enough to join me on this week’s podcast, where we talked about some tips & tricks to optimize your website and social media. A large percentage of the Dallas School of Music’s clientele is online, so they’ve developed some serious digital chops along the way.

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band students are the best

Band kids are the BEST.

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I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode.

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PYMP 200 x 200

Apple recap + Carolina kicker shoves HS band member

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apple iphone 6

In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups?

Check out these links for more details:

Apple event in 90 seconds via Mashable

Carolina Panthers kicker Graham Gano “moves” Marquel Ballard, the freshman trombonist for Bethune-Cookman High School

I also cover “the day the music died:” when the kicker for the Carolina Panthers decided to begin his warm up before this high school marching band had left the field.

http://ftw.usatoday.com/2014/09/graham-gano-marching-band-tampa-bay-bethune-cookman

kicker band

“The players tried to take the field…the marching band refused to yield…”

It all ended well, though. The kicker called the trombone player to apologize and hooked him up with tickets to an upcoming game.

No harm, no foul.

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