I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is.
This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really.
That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here.
In the meantime, check out some of my favorite clips from this season:
Eugene Cantera of the Dallas School of Music:
Are You Making These Common Website Mistakes?
Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs in the Dallas area in the rock and jazz genres. Eugene recently returned from an artist in residency at the Wilderness School in Adelaide, Australia where he taught and performed with several ensembles.
Eugene was kind enough to join me on this week’s podcast, where we talked about some tips & tricks to optimize your website and social media. A large percentage of the Dallas School of Music’s clientele is online, so they’ve developed some serious digital chops along the way.
I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode.
In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups?
Check out these links for more details:
Apple event in 90 seconds via Mashable
Carolina Panthers kicker Graham Gano “moves” Marquel Ballard, the freshman trombonist for Bethune-Cookman High School
I also cover “the day the music died:” when the kicker for the Carolina Panthers decided to begin his warm up before this high school marching band had left the field.
It all ended well, though. The kicker called the trombone player to apologize and hooked him up with tickets to an upcoming game.
No harm, no foul.
Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas.
Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we have to get fans to opt in (by liking our Page) to hear our message. If all we ever do is sell, no one will want to listen to what we have to say. So we need to give people a reason to stick around. We do that by providing value.
There are three main ways we can offer value through posts on our Facebook Page.
Ohio State University Band Updates (October 10, 2014):
Ohio State University Band Updates (August 28, 2014):
OSU’s former Title IX coordinator came out saying that both the university and Mr. Waters could have handled things better. She was not involved in the probe because she left before it began, in large part because the university tied her hands so that she could not do her job effectively. Read about it here and here.
In this episode of the Promoting Your Music Program podcast, we try a new roundtable format as we discuss a recent headline from the band world: namely, the recent firing of Jonathan Waters, the director of The Ohio State University Marching Band.
Before I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lunch break. The rest of the day was packed with awesome, as well. If you ever get a chance to attend one of David Vandewalker’s sessions, RUN—don’t walk.
In this interview, I feel like we barely scratched the surface, so I hope this interview will be the first of many. Let me know what you think in the comments below!
David Vandewalker is the assistant director of bands at Georgia State University, where his primary responsibilities include conducting the University Band, teaching the Marching Band and directing the Basketball Pep Band. He is also the music director and conductor of the Metro Atlanta Youth Wind Ensemble (MAYWE), hosted at Georgia State University.
Prior to his appointment at GSU, Mr. Vandewalker taught for 23 years in both middle and high school settings in Texas and Georgia. As a 2006 recipient of the Sousa Foundation’s “Sudler Flag of Honor,” the Harrison Band (GA) program, under his leadership, was distinguished as one of the strongest, respected, and well-rounded band programs in the United States.
Mr. Vandewalker is the author of the recently published Strategic Plans for a Successful Booster Club and Foundations for a Successful Booster Club Workbook, as well as Boosters to the Rescue, 101 Ways to Harmonize the Madness for Music Educators, Foundations for Wind Band Clarity, Foundations for Wind Band Clarity Instructional DVD, and Everyday Stuff Every Director Needs to Know: A Quick Start Guide published by Vision Publications.
On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school!
Seth Williams is the former Advocacy Coordinator for Music for All. Seth has been involved with Music for All and its programs for nearly ten years – as a participant, volunteer, event staff, intern and full-time staffer. He recently relocated to Los Angeles, where he attends UCLA School of Law. Seth is an active advocate for music education and the arts. While at MFA, he curated advocacy content, represented Music for All in the state and national arts advocacy community and developed new advocacy and awareness initiatives for the organization.