Tag Archives: podcast

John Gallagher NYSSMA

Dr. John Gallagher of NYSSMA

Play

I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online resources all designed to help you market music education right in your own community.

I’m so glad John was able to join me on the podcast! Here are a few of the topics we touch on in this episode:

  • What is a “Swiss Cheese” news release?
  • What’s the best way to advocate for your program?
  • The importance of engaging your community
  • How to get your music program covered by local news outlets
  • Lessons from failed attempts to organize a booster group
  • The legality of using students’ images to promote your music program
  • Great advice from a retired superintendent to battle burnout
  • A few “out-of-the-box” fundraiser ideas
  • The one thing that John says will improve your music program

 

John Gallagher NYSSMA perform

 

Resources from this episode

NYSSMA Swiss cheese news releases

NYSSMA on Twitter

Email Dr. Gallagher

Why Music? PSAs for Music in Our Schools Month from NAfME

Continue reading

MME Eric Martin 2

Eric Martin, CEO of Music for All: Part 2

Play

This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education. Continue reading

Eric Martin MFA MME

Eric Martin, CEO of Music for All: Part 1

Play

In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.

In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours. Continue reading

MME Donna Schwartz 2

Donna Schwartz, part 2

Play

donna schwartzThis week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals.

Continue reading

Donna Schwartz

Donna Schwartz, part 1

Play

donna schwartzDonna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover:

  • How Donna got into music education
  • Why she got out of music education, and how her side trip helped her
  • Why Donna left New York for California
  • Why this music educator will never stop educating herself
  • How students learn music, and why and how they should learn it differently
  • How learning music is like learning a foreign language

Be sure to listen to the second part of our conversation here!

Continue reading

Marketing Music Education art

Between a Lesson and a Concert

Play

GRAMMY Quarterfinalists

Tony Mazzocchi
Caleb Chapman

Baltimore

Baltimore Symphony Orchestra
OrchKids
Marching Illini Sousaphones run 5K

 

Coming up on the podcast

Donna Schwartz of Music Teachers’ Resource Guide
Joe Beard of The Marching Podcast
Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match

 

Upcoming Events

2015 Music Parent Booster Seminar at the Conn-Selmer Institute

Music for All Summer Symposium

MFA Parent Booster Institute
ALL MY CONTENT:
http://marketingmusic.education
http://kathleenheuer.com
http://brokenchordcommunications.com
http://promotingyourmusicprogram.com

SUBSCRIBE TO THE EMAIL LIST: http://marketingmusic.education/subscribe

MARKETING MUSIC EDUCATION podcast:
http://marketingmusic.education
http://promotingyourmusicprogram.com
twitter : http://twitter.com/mktgmusiced
tumblr : http://marketingmusiced.tumblr.com
iTunes: http://marketingmusic.education/iTunes
Stitcher: http://marketingmusic.education/stitcher
http://marketingmusic.education/subscribe

I’M ALL OVER THE INTERNET:
about.me : http://about.me/KathleenDHeuer/
twitter : http://twitter.com/kathleenheuer
facebook : http://www.facebook.com/marketingmusiceducation
google+ : http://plus.google.com/+KathleenHeuer/
google+ : https://plus.google.com/+Brokenchordcommunications/
tumblr : http://kathleenheuer.tumblr.com
tumblr : http://marketingmusiced.tumblr.com
instagram : http://instagram.com/kathleenheuer
AND http://instagram.com/mktgmusiced
AND http://instagram.com/brokenchordcommunications

Tim Hinton MME

Tim Hinton

Play

In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and the need to educate not just marching arts judges, but the entire marching arts community—and beyond!

Continue reading

practice slowly

Practice slowly to learn fast!

Play

If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift.

Obviously.

Listen to find out why musicians should practice slowly.

Continue reading

christopher bill photo credit scott streble

Christopher Bill

Play

In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell WilliamsHappy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend it, and working as a musician in the 21st century.

Continue reading

Marc Whitt

Marc Whitt of the Association of Music Parents

Play

About Marc Whitt

Marc WhittFor 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts.

Continue reading