Tag Archives: Music for All

John Gallagher NYSSMA

Dr. John Gallagher of NYSSMA

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I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online resources all designed to help you market music education right in your own community.

I’m so glad John was able to join me on the podcast! Here are a few of the topics we touch on in this episode:

  • What is a “Swiss Cheese” news release?
  • What’s the best way to advocate for your program?
  • The importance of engaging your community
  • How to get your music program covered by local news outlets
  • Lessons from failed attempts to organize a booster group
  • The legality of using students’ images to promote your music program
  • Great advice from a retired superintendent to battle burnout
  • A few “out-of-the-box” fundraiser ideas
  • The one thing that John says will improve your music program

 

John Gallagher NYSSMA perform

 

Resources from this episode

NYSSMA Swiss cheese news releases

NYSSMA on Twitter

Email Dr. Gallagher

Why Music? PSAs for Music in Our Schools Month from NAfME

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MFA Middle School Band Camp

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MFA MS band campIn this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium.

We’ll talk about how Keith and Greg met and where their careers have taken them. We discuss the challenges they face as middle school band directors, like recruiting, retention and burnout. They also share why they saw a need for a camp like the MFA middle school camp, as well as their approach to designing the event from scratch.

To learn more, listen in. Then click here to sign up to get more information as it’s available, and check out this feature article here.

http://musicforall.org/mscamp

Band Directors Facebook Group

 

About this week’s guests


keith ozsvath headshotKeith Ozsvath
is passionate about teaching music, professional development, and integrating technology. He joined the music faculty at Rotolo Middle School in Batavia, Illinois, in 2000 and teaches the 8th Grade Band, Jazz Ensemble, and the Symphonic Band. Mr. Ozsvath is an active adjudicator and clinician in the Chicago area. He is a member of the American School Band Directors Association, National Association for Music Education, been recognized twice by “Who’s Who Among America’s Teachers” and is an Eagle Scout. He has been an Illinois Summer Youth Music conductor at the University of Illinois Champaign-Urbana. Additionally, he has presented sessions at the National Middle School Association Conference, Illinois Music Educators All-State Conference, and at VanderCook College of Music. Keith currently teaches two VanderCook MECA classes: Tech Tools for the Music Educator and an online class, You Made This! Website Design & Creation for Music Educators. Mr. Ozsvath also authors a blog, www.teachingbandandmore.com, which provides practical teaching ideas for music educators.

 

greg scapillato sq cropGreg Scapillato teaches band in Northbrook District 28 (IL), conducting the Wind Ensemble and teaching lessons grades 4-8. Mr. Scapillato strives to create meaningful musical experiences for students in his care. While teaching the Beginning Band, he introduced a demonstration concert designed to improve parent investment and engagement. The NBJH Wind Ensemble, under Mr. Scapillato’s direction, has benefitted from special performance opportunities, including joint concerts with professional ensembles and service-based performances such as the local Veterans’ Day Ceremony. Mr. Scapillato also initiated a biennial alumni concert to connect students to those with a life-long love of music performance. In addition to music-related pursuits, Mr. Scapillato enjoys developing his expertise with technology and its integration to accelerate student learning. Success is not a solo adventure: Mr. Scapillato is grateful for supportive colleagues, friends, and family. He calls Arlington Heights, Illinois, home with his wife, son, and an incorrigible Golden Retriever.

MME Eric Martin 2

Eric Martin, CEO of Music for All: Part 2

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This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education. Continue reading

Eric Martin MFA MME

Eric Martin, CEO of Music for All: Part 1

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In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.

In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours. Continue reading

Laura Blake WEB

Laura Blake, Events Manager of Music for All

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MME Laura Blake sq

About Laura Blake

Laura Blake WEBLaura Blake has been around the marching arts and Indianapolis area school bands since she was 6.  A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre. Between 1998 and 2005, Laura worked with over 10 different Indiana school band programs, joining Music for All in 2005. She attended Butler University, but due to financial constraints, she left school one semester short of her bachelors degree. She expects to earn that degree this spring, thanks to the encouragement of Music for All CEO Eric Martin, and will begin her pursuit of a masters in non-profit management. An alumna of Kappa Kappa Psi, she serves on their Alumni Association Board.

MME laura blake twitter

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MYMP fran kick nowhere else

Fran Kick

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fran kick

Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, and that’s where we sat down to talk.

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