Tag Archives: music education

John Gallagher NYSSMA

Dr. John Gallagher of NYSSMA

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I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online resources all designed to help you market music education right in your own community.

I’m so glad John was able to join me on the podcast! Here are a few of the topics we touch on in this episode:

  • What is a “Swiss Cheese” news release?
  • What’s the best way to advocate for your program?
  • The importance of engaging your community
  • How to get your music program covered by local news outlets
  • Lessons from failed attempts to organize a booster group
  • The legality of using students’ images to promote your music program
  • Great advice from a retired superintendent to battle burnout
  • A few “out-of-the-box” fundraiser ideas
  • The one thing that John says will improve your music program

 

John Gallagher NYSSMA perform

 

Resources from this episode

NYSSMA Swiss cheese news releases

NYSSMA on Twitter

Email Dr. Gallagher

Why Music? PSAs for Music in Our Schools Month from NAfME

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More with Richard Crain of Midwest Clinic

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In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, plus the biggest lessons he’s learned over the course of his teaching career.

This is the second of two episodes with Richard Crain; find the first half of our conversation here! Continue reading

MME Richard Crain twitter

Richard Crain of the Midwest Clinic

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In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss his experience with volunteers, fundraising, and what he feels the most important discipline in the entire curriculum might be (hint: it’s music!)

This is the first of two episodes with Richard Crain; be sure to tune in next time for more! Continue reading

MME Donna Schwartz 2

Donna Schwartz, part 2

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donna schwartzThis week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals.

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Donna Schwartz

Donna Schwartz, part 1

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donna schwartzDonna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover:

  • How Donna got into music education
  • Why she got out of music education, and how her side trip helped her
  • Why Donna left New York for California
  • Why this music educator will never stop educating herself
  • How students learn music, and why and how they should learn it differently
  • How learning music is like learning a foreign language

Be sure to listen to the second part of our conversation here!

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MME Joe Beard Twitter part 2

Joe Beard: The Marching Podcast (part 2)

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Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing to do with music, circle BACK to the political brouhaha that was marriage equality in Indiana, where to find videos of awesome HBCU bands, how to get people excited about band, and why music education makes a difference even if you have no plans to continue professionally.
Be sure to listen in to part one of our conversation here!

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MME Joe Beard twitter

Joe Beard: The Marching Podcast (part 1)

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Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. We also talk about HBCU students’ participation in drum corps, touch on the political brouhaha that was marriage equality in Indiana, and why keeping music in schools is so important.
MME Joe Beard twitter

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Wellness for Music Educators: Gary Doherty and Bruce Faske

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This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us!

MME Gary Bruce MEwell

If you’re interested in joining us on our journey, or even just following along, check out the hashtag #MEwell.

 

William Gary Doherty

williamdohertyprimary1_thumbAn eclectic adventurer, William Gary Doherty brings a lifetime of Irish storytelling to everything he writes. With degrees in Music, Educational Administration and Educational Leadership Will brandishes a style of teaching that is provocative, creative, and utterly state of the art for the world in which we live. In addition to careers as a professional bassoonist and educator, Will is also a certified craft mixologist and wine specialist. His recent book, Wine 101 has been used by hospitality professionals to train staff, guests, and management in the basics of wine and slow-food hospitality. He has presented lectures and workshops for professionals in the United States, Central & South America, Europe, Asia and Africa. In The Ignition Point: Striking the Match, readers are introduced to the power of shaping one’s destiny by retaking individual responsibility for our personal, professional, and spiritual health.

 

Bruce Faske

bruce faskeBruce Faske is Artist Instructor of Trombone at Arkansas State University, where he teaches applied trombone lessons, conducts trombone choir, and performs with the Arkansas State Faculty Brass Quintet. He is also first trombone of the newly formed Diamond Brass Band of Northeast Arkansas, and second trombonist with the Missouri Symphony Orchestra in Columbia, MO. Prior to ASU, he served as Adjunct Instructor of Trombone and Euphonium at Southeastern Oklahoma State University, and maintained a large private trombone studio in the Dallas/Fort Worth metroplex. In addition to teaching in higher education, he is also interested in the development of younger trombonists, particularly the mastery of teaching beginner students in the first year of study. Faske has performed with numerous ensembles including the Dallas Opera, San Antonio Symphony, Tuscaloosa Symphony, Waco Symphony, the Lone Star Wind Orchestra, and fellowships with the Festival Institute at Round Top (2008) and the National Music Festival at Washington College in Chestertown, MD (2012). In 2011 and 2013, he was a Participant in the Alessi Seminar, a week long international workshop led by Joseph Alessi, Principal Trombonist of the New York Philharmonic.

Faske has given solo recitals at Ouachita Baptist University and Colorado State University, and has performed as soloist at the 45th Annual Festival of New Music at Ball State University, with the Southeastern Symphonic Winds at the 2014 Southeastern Oklahoma Band Directors Association Clinic, the University of Alabama Wind Ensemble at the 2013 Alabama All State Festival, the University of West Georgia Brass Ensemble, the Texas State University Concert Band, and numerous public school bands. In addition, he was a semi-finalist in the 2006 U.S. Army Band’s Eastern Trombone Workshop National Solo Competition. His teachers include Jonathan Whitaker, Brent Phillips, Jimmy Clark, John McCroskey, Joseph Cox, Don Lucas, and Larry Campbell. Bruce Faske is a proud Artist for the Edwards Instrument Company.

Wellness for Music Educators: On this episode…

0:04:40 Why Bruce teaches
0:06:30 How a healthy lifestyle makes Bruce a better educator
0:08:24 Gary: “Do less, do better.”
0:10:02 “We are just using athletes using highly developed fine motor skills.…everything I do that makes me a better athlete makes me a better performing artist.”
0:11:43 Gary: Music education programs at universities give only a “gratuitous nod” to wellness
0:13:10 Why Bruce’s new daily routine begins before he goes to bed
0:14:33 Bruce’s morning ritual
0:15:28 How Bruce handles busy days & recharges his batteries
0:17:24 How Bruce approached building new healthy habits
0:21:18 Gary: The importance of a SUSTAINABLE workout routine
0:22:47 The importance of marketing to yourself
0:24:37 Change your mornings, change your life
0:25:48 Miracle Morning by Hal Elrod
0:26:07 The Power of Habit by Charles Duhigg
0:26:45 Bruce’s biggest reward
0:30:09 Gary on self-compassion
0:30:42 Gary’s rewards for himself (Almond Dream)
0:34:20 Positive self-talk
0:39:42 Gary: Highlighting the positive in a performance setting
0:41:48 Adding a layer of wellness to university music education degrees
0:46:22 Bruce: Personally ask students how they’re doing
0:50:32 Practical tips: how to get started
0:51:05 The most important thing we have to face
0:53:33 Get outside
0:55:24 How to find Gary’s book
0:56:17 Bruce at the Missouri Symphony Orchestra
1:01:52 The fear kicks in
1:02:11 What happens when you have a big heart

 

Resources

Miracle Morning by Hal Elrod (affiliate link)

The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg (affiliate link)

ALMOND DREAM® Frozen Non-Dairy Desserts

How To Improve Self-Esteem: A New Secret From Research by Eric Barker

Split Image by Kate Fagan: the story of a collegiate athlete who committed suicide

Ignition Point: Striking the Match

Missouri Symphony Orchestra

Arkansas State University

FaskeMusic.com

Stand Up! app

What You Can When You Can: Healthy Living on Your Terms

Simple Green Smoothies (you HAVE to follow their Instagram account!)—their next 30 day challenge begins July 1!

Marketing Music Education art

Between a Lesson and a Concert

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GRAMMY Quarterfinalists

Tony Mazzocchi
Caleb Chapman

Baltimore

Baltimore Symphony Orchestra
OrchKids
Marching Illini Sousaphones run 5K

 

Coming up on the podcast

Donna Schwartz of Music Teachers’ Resource Guide
Joe Beard of The Marching Podcast
Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match

 

Upcoming Events

2015 Music Parent Booster Seminar at the Conn-Selmer Institute

Music for All Summer Symposium

MFA Parent Booster Institute
ALL MY CONTENT:
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http://kathleenheuer.com
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Laura Blake WEB

Laura Blake, Events Manager of Music for All

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About Laura Blake

Laura Blake WEBLaura Blake has been around the marching arts and Indianapolis area school bands since she was 6.  A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre. Between 1998 and 2005, Laura worked with over 10 different Indiana school band programs, joining Music for All in 2005. She attended Butler University, but due to financial constraints, she left school one semester short of her bachelors degree. She expects to earn that degree this spring, thanks to the encouragement of Music for All CEO Eric Martin, and will begin her pursuit of a masters in non-profit management. An alumna of Kappa Kappa Psi, she serves on their Alumni Association Board.

MME laura blake twitter

ALL MY CONTENT:
http://marketingmusic.education
http://kathleenheuer.com
http://brokenchordcommunications.com
http://promotingyourmusicprogram.com

SUBSCRIBE TO THE EMAIL LIST:
http://marketingmusic.education/subscribe

MARKETING MUSIC EDUCATION podcast:
http://marketingmusic.education
http://promotingyourmusicprogram.com
twitter : http://twitter.com/mktgmusiced
tumblr : http://marketingmusiced.tumblr.com
iTunes: http://marketingmusic.education/iTunes
Stitcher: http://marketingmusic.education/stitcher
http://marketingmusic.education/subscribe

I’M ALL OVER THE INTERNET:
about.me : http://about.me/KathleenDHeuer/
twitter : http://twitter.com/kathleenheuer
facebook : http://www.facebook.com/marketingmusiceducation
google+ : http://plus.google.com/+KathleenHeuer/
google+ : https://plus.google.com/+Brokenchordcommunications/
tumblr : http://kathleenheuer.tumblr.com
tumblr : http://marketingmusiced.tumblr.com
instagram : http://instagram.com/kathleenheuer
AND http://instagram.com/mktgmusiced
AND http://instagram.com/brokenchordcommunications