Tag Archives: music education advocacy

MME Eric Martin 2

Eric Martin, CEO of Music for All: Part 2

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This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education. Continue reading

Eric Martin MFA MME

Eric Martin, CEO of Music for All: Part 1

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In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.

In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours. Continue reading

MME Donna Schwartz 2

Donna Schwartz, part 2

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donna schwartzThis week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals.

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Donna Schwartz

Donna Schwartz, part 1

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donna schwartzDonna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover:

  • How Donna got into music education
  • Why she got out of music education, and how her side trip helped her
  • Why Donna left New York for California
  • Why this music educator will never stop educating herself
  • How students learn music, and why and how they should learn it differently
  • How learning music is like learning a foreign language

Be sure to listen to the second part of our conversation here!

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MME Joe Beard Twitter part 2

Joe Beard: The Marching Podcast (part 2)

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Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing to do with music, circle BACK to the political brouhaha that was marriage equality in Indiana, where to find videos of awesome HBCU bands, how to get people excited about band, and why music education makes a difference even if you have no plans to continue professionally.
Be sure to listen in to part one of our conversation here!

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MME Joe Beard twitter

Joe Beard: The Marching Podcast (part 1)

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Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. We also talk about HBCU students’ participation in drum corps, touch on the political brouhaha that was marriage equality in Indiana, and why keeping music in schools is so important.
MME Joe Beard twitter

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How NOT to Celebrate Music In Our Schools Month

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 bless your heart

Bless your heart.

The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM).

It just didn’t quite work.

Here is the story of the MIOSM Sax Fail of 2015.

 

The post

miosm sax no mouthpiece

Whoever was tasked with sourcing that image for MIOSM was clearly never a band kid. Nor was the either stock photography site, the photographer, nor the model.

For the record, the sax is missing its mouthpiece and neck strap altogether, and her hands are holding the instrument incorrectly.

Ouch.

A few people noticed, apparently, and down came the post.

TCTA apology screenshot clean

 

The response

Imgurians were largely amused.

Facebook took it more seriously. (Most of them, anyway.)

trumpasax comment

As you can see, some of the replies by teachers are borderline vitriolic. And really, it was a mistake that got fixed (arguably—some commenters feel that a new, correct image should be posted in support of Music in Our Schools month).

So why all the venom toward the Texas Classroom Teachers’ Association?

Perhaps it all boils down to disrespect.

Teaching, as a profession, is not well respected in our current political climate. Music educators are respected even less. Programs are getting slashed.

The unenlightened feel that music isn’t a “real” or an “important” school subject, that kids enrolled in music are “just having fun,” which of course they should be doing on their OWN time, not on the taxpayers’ dime.

Music educators have to fight these biases and misinformation EVERY DAY. And to have an organization—whose sole purpose is to support educators—post an image that propagates music education illiteracy? It’s too much.

It’s not fair that music education has to advocate so ardently for their existence, in a way that math or English never will. An image like this practically advocates AGAINST music education.

I think THAT’S why this makes music educators so mad. It makes a mockery of their life’s work.

 

How to avoid—or handle—a situation like this

As a social media manager, I’ve been in the same shoes as the unfortunate TCTA admin who created and originally posted the image. It’s not fun.

If you see something off about a social media post, privately message the account and let the admin know. They’ll be so grateful that you did. Try to be gracious about it—there’s enough hate on the internet already.

If you’re the one posting the offending content, time is of the essence. Where possible, react quickly and apologize.  Make it right to the best of your ability.

To TCTA’s credit, they’re not deleting negative comments. Deleting comments just escalates things. You look like you’re not willing to acknowledge your mistake, and commenters feel they’re not being heard. That makes them want to step up their efforts and let more people know not just about the original offense, but your disappointing response to it.

 For more on handling a social media meltdown, read this and this.

Mistakes happen. We can turn them into teachable moments, like the music educator who posted the unfortunate saxophone image on a bulletin board, and invited his students to find “What’s Wrong With This Picture?”

We’ll laugh about this one day, TCTA. I promise.

Jacksonville State University celebrates Music in Our Schools Month.

Jacksonville State University celebrates Music in Our Schools Month.

 

Want to sound off about this? I’d love to hear what you have to say!

 

miosm sax fail

Tim Hinton MME

Tim Hinton

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In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and the need to educate not just marching arts judges, but the entire marching arts community—and beyond!

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Marc Whitt

Marc Whitt of the Association of Music Parents

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About Marc Whitt

Marc WhittFor 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts.

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Christopher Woodside NAfME MME

Christopher Woodside of NAfME

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I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is.

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