Tag Archives: marketing music education

John Gallagher NYSSMA

Dr. John Gallagher of NYSSMA

Play

I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online resources all designed to help you market music education right in your own community.

I’m so glad John was able to join me on the podcast! Here are a few of the topics we touch on in this episode:

  • What is a “Swiss Cheese” news release?
  • What’s the best way to advocate for your program?
  • The importance of engaging your community
  • How to get your music program covered by local news outlets
  • Lessons from failed attempts to organize a booster group
  • The legality of using students’ images to promote your music program
  • Great advice from a retired superintendent to battle burnout
  • A few “out-of-the-box” fundraiser ideas
  • The one thing that John says will improve your music program

 

John Gallagher NYSSMA perform

 

Resources from this episode

NYSSMA Swiss cheese news releases

NYSSMA on Twitter

Email Dr. Gallagher

Why Music? PSAs for Music in Our Schools Month from NAfME

Continue reading

MME Donna Schwartz 2

Donna Schwartz, part 2

Play

donna schwartzThis week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals.

Continue reading

Donna Schwartz

Donna Schwartz, part 1

Play

donna schwartzDonna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover:

  • How Donna got into music education
  • Why she got out of music education, and how her side trip helped her
  • Why Donna left New York for California
  • Why this music educator will never stop educating herself
  • How students learn music, and why and how they should learn it differently
  • How learning music is like learning a foreign language

Be sure to listen to the second part of our conversation here!

Continue reading

MME Joe Beard Twitter part 2

Joe Beard: The Marching Podcast (part 2)

Play
Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing to do with music, circle BACK to the political brouhaha that was marriage equality in Indiana, where to find videos of awesome HBCU bands, how to get people excited about band, and why music education makes a difference even if you have no plans to continue professionally.
Be sure to listen in to part one of our conversation here!

Continue reading

MME Joe Beard twitter

Joe Beard: The Marching Podcast (part 1)

Play
Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. We also talk about HBCU students’ participation in drum corps, touch on the political brouhaha that was marriage equality in Indiana, and why keeping music in schools is so important.
MME Joe Beard twitter

Continue reading

Marketing Music Education art

Between a Lesson and a Concert

Play

GRAMMY Quarterfinalists

Tony Mazzocchi
Caleb Chapman

Baltimore

Baltimore Symphony Orchestra
OrchKids
Marching Illini Sousaphones run 5K

 

Coming up on the podcast

Donna Schwartz of Music Teachers’ Resource Guide
Joe Beard of The Marching Podcast
Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match

 

Upcoming Events

2015 Music Parent Booster Seminar at the Conn-Selmer Institute

Music for All Summer Symposium

MFA Parent Booster Institute
ALL MY CONTENT:
http://marketingmusic.education
http://kathleenheuer.com
http://brokenchordcommunications.com
http://promotingyourmusicprogram.com

SUBSCRIBE TO THE EMAIL LIST: http://marketingmusic.education/subscribe

MARKETING MUSIC EDUCATION podcast:
http://marketingmusic.education
http://promotingyourmusicprogram.com
twitter : http://twitter.com/mktgmusiced
tumblr : http://marketingmusiced.tumblr.com
iTunes: http://marketingmusic.education/iTunes
Stitcher: http://marketingmusic.education/stitcher
http://marketingmusic.education/subscribe

I’M ALL OVER THE INTERNET:
about.me : http://about.me/KathleenDHeuer/
twitter : http://twitter.com/kathleenheuer
facebook : http://www.facebook.com/marketingmusiceducation
google+ : http://plus.google.com/+KathleenHeuer/
google+ : https://plus.google.com/+Brokenchordcommunications/
tumblr : http://kathleenheuer.tumblr.com
tumblr : http://marketingmusiced.tumblr.com
instagram : http://instagram.com/kathleenheuer
AND http://instagram.com/mktgmusiced
AND http://instagram.com/brokenchordcommunications

Tim Hinton MME

Tim Hinton

Play

In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and the need to educate not just marching arts judges, but the entire marching arts community—and beyond!

Continue reading

practice slowly

Practice slowly to learn fast!

Play

If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift.

Obviously.

Listen to find out why musicians should practice slowly.

Continue reading

christopher bill photo credit scott streble

Christopher Bill

Play

In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell WilliamsHappy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend it, and working as a musician in the 21st century.

Continue reading

marketing music ed word cloud

Marketing music education

I honestly never thought it would come to this.

If you had told me twenty or even ten years ago that I would have to actively fight to ensure my child access to the same music education I enjoyed, I would have thought you were Chicken Little.

Unbelievably, it’s become necessary to market music education to students, parents, administrators, school boards and policymakers. We need to “sell” them on music education.

“To sell well is to convince someone else to part with resources—
not to deprive that person, but to leave him better off in the end.”
—Daniel Pink, To Sell is Human

In marketing music education, we’re convincing students to part with their free time or to give up other activities. We ask them to devote energy to practice, rehearsals, and performance.

We’re convincing parents to part with cash, the time and gas to transport their child to lessons, rehearsals and performances; and furthermore, to assist the organization by volunteering and fundraising.

We’re convincing administrators to allocate time and the school board to allocate funding to music and arts classes during the school day.

We’re convincing policymakers at all levels that music education is not only worthwhile, but necessary. We’re communicating that music education prepares students not to become Grammy winning recording artists, but to be hardworking, productive, resourceful members of a cooperative society.

Luckily, there’s a lot of good news on the benefits of music education out there. The hard part is convincing people to take the attention and the time to share with those who need to hear it.

How can you sell music education today?