Tag Archives: marching arts

MME Eric Martin 2

Eric Martin, CEO of Music for All: Part 2

Play

This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education. Continue reading

Eric Martin MFA MME

Eric Martin, CEO of Music for All: Part 1

Play

In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.

In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours. Continue reading

Tim Hinton MME

Tim Hinton

Play

In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and the need to educate not just marching arts judges, but the entire marching arts community—and beyond!

Continue reading