Tag Archives: ideal length

Write Simply, Seem Smarter

Write Simply Seem Smarter twitter

“It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”
― A.A. Milne, Winnie-the-Pooh

I think Pooh’s onto something here.

It turns out the simpler your words, the smarter you seem.

“Five studies demonstrate that the loss of fluency due to needless complexity in a text negatively impacts raters’ assessments of the
text’s authors.”

Yeah, even that sentence is too complicated.

Often (86.4% of the people studied), writers deliberately reached for “millon-dollar” words in their texts when trying to make themselves or their subject matter look good. In short, it backfires.

If you write simply, you’ll seem smarter.

Looking to improve your writing? Copyblogger has 11 great ideas that DO work here. Buffer has compiled the ideal length of all online content, from blog posts to tweets.

When crafting your copy, whether it be a blog post, a social media update, an email, or sales copy, you might want to remember a little something Albert Einstein said:

“Everything should be made as simple as possible, but not simpler.”