Tag Archives: fundraising

John Gallagher NYSSMA

Dr. John Gallagher of NYSSMA

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I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online resources all designed to help you market music education right in your own community.

I’m so glad John was able to join me on the podcast! Here are a few of the topics we touch on in this episode:

  • What is a “Swiss Cheese” news release?
  • What’s the best way to advocate for your program?
  • The importance of engaging your community
  • How to get your music program covered by local news outlets
  • Lessons from failed attempts to organize a booster group
  • The legality of using students’ images to promote your music program
  • Great advice from a retired superintendent to battle burnout
  • A few “out-of-the-box” fundraiser ideas
  • The one thing that John says will improve your music program

 

John Gallagher NYSSMA perform

 

Resources from this episode

NYSSMA Swiss cheese news releases

NYSSMA on Twitter

Email Dr. Gallagher

Why Music? PSAs for Music in Our Schools Month from NAfME

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More with Richard Crain of Midwest Clinic

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In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, plus the biggest lessons he’s learned over the course of his teaching career.

This is the second of two episodes with Richard Crain; find the first half of our conversation here! Continue reading

MME Richard Crain twitter

Richard Crain of the Midwest Clinic

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In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss his experience with volunteers, fundraising, and what he feels the most important discipline in the entire curriculum might be (hint: it’s music!)

This is the first of two episodes with Richard Crain; be sure to tune in next time for more! Continue reading

MME Eric Martin 2

Eric Martin, CEO of Music for All: Part 2

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This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education. Continue reading

david vandewalker music problem

David Vandewalker, author of Boosters to the Rescue!

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Before I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lunch break. The rest of the day was packed with awesome, as well. If you ever get a chance to attend one of David Vandewalker’s sessions, RUN—don’t walk.

In this interview, I feel like we barely scratched the surface, so I hope this interview will be the first of many. Let me know what you think in the comments below!

David VandewalkerDavid Vandewalker is the assistant director of bands at Georgia State University, where his primary responsibilities include conducting the University Band, teaching the Marching Band and directing the Basketball Pep Band.  He is also the music director and conductor of the Metro Atlanta Youth Wind Ensemble (MAYWE), hosted at Georgia State University.

Prior to his appointment at GSU, Mr. Vandewalker taught for 23 years in both middle and high school settings in Texas and Georgia. As a 2006 recipient of the Sousa Foundation’sSudler Flag of Honor,” the Harrison Band (GA) program, under his leadership, was distinguished as one of the strongest, respected, and well-rounded band programs in the United States.

Mr. Vandewalker is the author of the recently published Strategic Plans for a Successful Booster Club and Foundations for a Successful Booster Club Workbook, as well as Boosters to the Rescue101 Ways to Harmonize the Madness for Music EducatorsFoundations for Wind Band Clarity, Foundations for Wind Band Clarity Instructional DVD, and Everyday Stuff Every Director Needs to Know: A Quick Start Guide published by Vision Publications.

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