Tag Archives: Facebook

How NOT to Celebrate Music In Our Schools Month

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 bless your heart

Bless your heart.

The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM).

It just didn’t quite work.

Here is the story of the MIOSM Sax Fail of 2015.

 

The post

miosm sax no mouthpiece

Whoever was tasked with sourcing that image for MIOSM was clearly never a band kid. Nor was the either stock photography site, the photographer, nor the model.

For the record, the sax is missing its mouthpiece and neck strap altogether, and her hands are holding the instrument incorrectly.

Ouch.

A few people noticed, apparently, and down came the post.

TCTA apology screenshot clean

 

The response

Imgurians were largely amused.

Facebook took it more seriously. (Most of them, anyway.)

trumpasax comment

As you can see, some of the replies by teachers are borderline vitriolic. And really, it was a mistake that got fixed (arguably—some commenters feel that a new, correct image should be posted in support of Music in Our Schools month).

So why all the venom toward the Texas Classroom Teachers’ Association?

Perhaps it all boils down to disrespect.

Teaching, as a profession, is not well respected in our current political climate. Music educators are respected even less. Programs are getting slashed.

The unenlightened feel that music isn’t a “real” or an “important” school subject, that kids enrolled in music are “just having fun,” which of course they should be doing on their OWN time, not on the taxpayers’ dime.

Music educators have to fight these biases and misinformation EVERY DAY. And to have an organization—whose sole purpose is to support educators—post an image that propagates music education illiteracy? It’s too much.

It’s not fair that music education has to advocate so ardently for their existence, in a way that math or English never will. An image like this practically advocates AGAINST music education.

I think THAT’S why this makes music educators so mad. It makes a mockery of their life’s work.

 

How to avoid—or handle—a situation like this

As a social media manager, I’ve been in the same shoes as the unfortunate TCTA admin who created and originally posted the image. It’s not fun.

If you see something off about a social media post, privately message the account and let the admin know. They’ll be so grateful that you did. Try to be gracious about it—there’s enough hate on the internet already.

If you’re the one posting the offending content, time is of the essence. Where possible, react quickly and apologize.  Make it right to the best of your ability.

To TCTA’s credit, they’re not deleting negative comments. Deleting comments just escalates things. You look like you’re not willing to acknowledge your mistake, and commenters feel they’re not being heard. That makes them want to step up their efforts and let more people know not just about the original offense, but your disappointing response to it.

 For more on handling a social media meltdown, read this and this.

Mistakes happen. We can turn them into teachable moments, like the music educator who posted the unfortunate saxophone image on a bulletin board, and invited his students to find “What’s Wrong With This Picture?”

We’ll laugh about this one day, TCTA. I promise.

Jacksonville State University celebrates Music in Our Schools Month.

Jacksonville State University celebrates Music in Our Schools Month.

 

Want to sound off about this? I’d love to hear what you have to say!

 

miosm sax fail

Asked and Answered

How to search a Facebook group

Yes, there IS a way to search a Facebook group! Watch this video to find out how.

Keep in mind, Facebook’s search algorithm is better than it used to be, but still not comprehensive. I often go looking for a post I know exists in the group, yet the search results fail to turn it up.

If you’re looking to search elsewhere on Facebook, this post by Make Use Of offers 5 Tools To Help You Find Anything In Your Facebook Timeline.

 

christopher bill photo credit scott streble

Christopher Bill

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In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell WilliamsHappy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend it, and working as a musician in the 21st century.

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torches and pitchforks

Why We Can’t Let This Jim Rome Thing Slide

 

It was just one tweet. But it soon became the tweet heard ’round the band world.

jim rome screenshot

As the day progressed, the tweet—and the outrage it inspired from band geeks everywhere—picked up steam. #RomeIsBurning, Twitter proclaimed!

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PMP art

Season 1 Finale of Promoting Your Music Program

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This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really.

That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here.

Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 at McCormick Place in Chicago. I’d love to meet up there: Email me!

In the meantime, check out some of my favorite clips from this season:

Erin Fortune, Senior Marketing Coordinator for Music for All

Fran Kick of Kick It In, MFA Summer Symposium Clinician

Seth Williams, Advocacy Coordinator for Music for All

David Vandewalker, author of Boosters to the Rescue!

Reactions to News about The Ohio State University Band with Lisa Salazar and Maria Dripps-Paulson

Facebook Page Post Ideas for your Music Program

Apple event recap + Carolina kicker shoves HS band member

Band kids are the BEST.

Eugene Cantera of the Dallas School of Music

Margaret Bauer of the Pennsylvania Music Educators Association

Education reform: Here’s why I care

Courtney Brandt: Young Adult Author

DJ Corchin of The 13th Chair

Facebook’s News Feed: Ask Me Anything

Last week, I held an “Ask Me Anything” event where for 3 hours I took questions. Here’s one of my favorites. Look for the next one on November 20.

ask me anything

Hi Kathleen! My question is: I’ve seen a lot of people in a large Facebook group talking about their posts being hidden, unseen and forgotten. Does Facebook actually favor some posts and, if so, how do you work and optimize the system so that your post gets seen by the most people?

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PYMP 200 x 200

Apple recap + Carolina kicker shoves HS band member

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apple iphone 6

In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups?

Check out these links for more details:

Apple event in 90 seconds via Mashable

Carolina Panthers kicker Graham Gano “moves” Marquel Ballard, the freshman trombonist for Bethune-Cookman High School

I also cover “the day the music died:” when the kicker for the Carolina Panthers decided to begin his warm up before this high school marching band had left the field.

http://ftw.usatoday.com/2014/09/graham-gano-marching-band-tampa-bay-bethune-cookman

kicker band

“The players tried to take the field…the marching band refused to yield…”

It all ended well, though. The kicker called the trombone player to apologize and hooked him up with tickets to an upcoming game.

No harm, no foul.

Find the podcast on iTunes and on StitcherPlease subscribe, and take a moment to leave me a review, rating or comment. You could be featured in an upcoming episode!

 

 

Facebook page posts

Facebook Page Post Ideas for your Music Program

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Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas.

Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we have to get fans to opt in (by liking our Page) to hear our message. If all we ever do is sell, no one will want to listen to what we have to say. So we need to give people a reason to stick around. We do that by providing value.

There are three main ways we can offer value through posts on our Facebook Page.

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