A friend of mine was having great success just over a year ago. He had a small event-based business, and his Facebook page was growing like gangbusters. Page likes poured in almost effortlessly, and his posts were widely shared and discussed. His Facebook page was where it was at.
“Hey,” I asked one day. “What’s the URL for your website?”
“Oh, I don’t have a website,” he told me. “With the Facebook page, I don’t even need one!”
“So how are you reminding people about your events, then? Are you emailing them?”
“Nope. People can just check out the Facebook page to see whats going on.”
I cringed. My friend was a digital sharecropper.