Tag Archives: eg

Social Media in Music Education: A Cautionary Tale

Last week, I came across this news story about a friendly, neighborhood band director. It seems he’s filling in this year for the school’s regular band director. According to the article, he “appears to have become active online while earning a music education degree at Eastern Illinois University. He graduated magna cum laude in 2012.”

A recent college grad. Active on social media. That’s not surprising. Seems like this band director gig, even if it’s temporary, is a good foot in the door for his budding career.

So what’s the problem?

This guy has a shoe fetish.

Who cares, right? I’m sure it doesn’t affect his work. What he does on his own personal time is irrelevant.

But.

It’s not just ANY shoe fetish. He has a thing specifically for cheerleader shoes.

“I have many fetishes and I think that’s why I can’t stay away. I see a girl wearing cheer shoes, or I just see a sexy girl wearing any piece of clothing or shoes, that gets my blood boiling, and I’m drawn in. High heels, high heel boots, Keds, various athletic sneakers accompanied with leggins and great legs, and I’m hooked.”

uconn-cheerleader-kristen01And he works at a high school. Which, presumably, has a cheerleading squad.

Kind of a sticky situation, yes?

It wouldn’t be an issue at all, I suspect, except for the fact that he let it be known very WIDELY and PUBLICLY via social media that he’s into cheerleader shoes…in kind of a creepy way, if you ask this mom of two girls.

In his own defense, he wrote,

I post about stuff that turns me on. It aint hurting anybody, it’s funny to a lot of people (i.e. almost 450 followers), and I’ve met some cool people thru my Instagram/twitter journey. So, just bc somebody likes something that may seem weird or repulsive to you, don’t judge a book by its cover bc society tells you that you should.”

On the face of his statement, I agree.

On the other hand, he works with kids, some of whom may be sexy girls wearing cheer shoes. His Flickr profile page features sexy photos of women, including a closeup of—how shall I say this?—a woman’s décolletage.

It’s a hot mess. If you don’t believe me, check out the comments. Both sides have valid arguments.

But this didn’t have to happen at all.

Had he minded his own digital footprint, by using some common sense and self-editing, this never would have happened.

Pro tip: If you’re planning a career working with high school kids, it may not be the best idea to splash your sexual attraction to cheerleaders ALL over the internet.

Norwin Area Arts Council

NAAC

I’ve been working on a side project for a few weeks, and today is a great day to introduce it to you. Over the past several weeks, I’ve been speaking with local artists and arts educators about coming together under the umbrella of a new organization: the Norwin Area Arts Council. My hope for this group is that what we create together will be even more powerful than what we can create separately. We can share ideas, resources, and inspiration, and we’ll work together to make our community an even better place to live. We hope to become a one-stop-shop for all things relating to the arts in the Norwin area.

You can find our website here, our Facebook page here, and you can email us at norwinarts (at) gmail (dot) com.

“The arts are the best insurance policy a city can take on itself.”
—Woody Dumas, former Mayor of Baton Rouge

Fun with Limericks OR How to Mortify Your Sixth Grader in 3 Easy Stanzas

My daughter stayed home with a bad cold yesterday. When I got up this morning, I remembered that we needed to send an excuse note to school with her. We got a little silly with it.

The first is by my husband, the second is mine, and the third is by her 8-year-old sister.

We added a “P.S.” for legitimacy.

Fun with limericks

I tried to get my sixth-grader to write one, but she wasn’t having it. She was mortified. I hope she at least turns it in!

My daughter Katie has been sick.
That’s why I’m writing this limerick.
She will be back today.
She is feeling OK,
And I assure you this is not a trick.
-J.

I’m writing this note for my daughter.
To school today, I have brought her.
She was filled up with snot,
She was coughing a lot,
So she stayed home and watched Harry Potter.
-K.

My sister Katie is sick.
I think it is all a big trick.
She watched Harry Potter
While sipping cold water,
And I want to hit her with a big stick.
-G.

Pro tip: Check these Facebook Page Settings!

You may already have a Facebook Page set up for your business, interest, or organization. If you do, here are a couple of settings you may want to look at to optimize your Page.

To get to this screen, you’ll want to click on the “Edit Page” menu in the upper right of your Page, and pull down to “Update Info.”

Edit page > Update info

If it’s an option (based on how old your page is and the number of likes), claim your custom Facebook URL. It’s much more intuitive for someone to find you this way. Bonus tip: you can shorten your URL from http://facebook.com/CustomURL to http://fb.me/CustomURL. This works with any Facebook URL. Simply replace “facebook.com” with “fb.me” to check it out!

Example: http://facebook.com/relightthelamp shortens to http://fb.me/relightthelamp

Check these Facebook settings!

If you have a relatively new page with less than 200 likes, Facebook gives you the option to change the name of your page for any reason. Be sure to check spelling, capitalization, and punctuation; mistakes reflect poorly on you (and are against Facebook’s terms of service!). And even if it seems hilarious at the time, I recommend not using profanity or any other slurs in your page name. People are not going to want to share content from your page if an F-bomb appears right next to their names.

With a couple of quick clicks, these simple modifications can improve your Facebook presence. If this information was helpful to you, please share it!

diversify

Diversify your posts across social media

The other day I was on LinkedIn and came across this ad:

LI bad tip #7

At first glance, it seems like a really good idea. I mean, why not save the effort and energy, and post the same content across all of your social networks?

If you’re asking someone to put their trust in you enough to follow you on more than one social network, you should reward them by giving them killer content when they arrive. If you’ve posted the same thing across Twitter, Facebook, LinkedIn and G+, there’s no need for followers to follow you on more than one social network. They know they’ll get the same information by just following you on one.

Your efforts to diversify your content across social networks will pay off. “Arts and cultural organizations that tweet more than four times per day and do not replicate Facebook content on their Twitter feed have more followers and a higher rate of engagement than others.”

Plus, each network has different strengths. Images work great on Facebook or Pinterest. Links work well on Twitter or LinkedIn, but not at all on Instagram.

Sending one generic message out may not be the best use of your efforts.

Beyond that, it makes you and your business appear much less human. Would you rather answer a phone call and talk to your mother, or pick up the phone call to find a generic prerecorded message from your mom sent to you AND your siblings?

Not quite right, is it?

If you’re just starting out on social media, or maybe are short on time or energy, I suppose you can send a content blast across all of your networks (make sure you consider the time and effort involved in maintaining a presence on each network before you jump in with both feet). It’s better to be there and post regularly than not at all. But as you progress with your efforts to conquer the world of social media, start making small efforts to diversity your content streams. It’ll pay off in the end.

Diversity makes the world—online or off—a much more interesting place to be, don’t you think?

diversify