Tag Archives: band geek

John Gallagher NYSSMA

Dr. John Gallagher of NYSSMA

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I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online resources all designed to help you market music education right in your own community.

I’m so glad John was able to join me on the podcast! Here are a few of the topics we touch on in this episode:

  • What is a “Swiss Cheese” news release?
  • What’s the best way to advocate for your program?
  • The importance of engaging your community
  • How to get your music program covered by local news outlets
  • Lessons from failed attempts to organize a booster group
  • The legality of using students’ images to promote your music program
  • Great advice from a retired superintendent to battle burnout
  • A few “out-of-the-box” fundraiser ideas
  • The one thing that John says will improve your music program

 

John Gallagher NYSSMA perform

 

Resources from this episode

NYSSMA Swiss cheese news releases

NYSSMA on Twitter

Email Dr. Gallagher

Why Music? PSAs for Music in Our Schools Month from NAfME

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MME Donna Schwartz 2

Donna Schwartz, part 2

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donna schwartzThis week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals.

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Donna Schwartz

Donna Schwartz, part 1

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donna schwartzDonna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover:

  • How Donna got into music education
  • Why she got out of music education, and how her side trip helped her
  • Why Donna left New York for California
  • Why this music educator will never stop educating herself
  • How students learn music, and why and how they should learn it differently
  • How learning music is like learning a foreign language

Be sure to listen to the second part of our conversation here!

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MME Joe Beard Twitter part 2

Joe Beard: The Marching Podcast (part 2)

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Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing to do with music, circle BACK to the political brouhaha that was marriage equality in Indiana, where to find videos of awesome HBCU bands, how to get people excited about band, and why music education makes a difference even if you have no plans to continue professionally.
Be sure to listen in to part one of our conversation here!

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MME Joe Beard twitter

Joe Beard: The Marching Podcast (part 1)

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Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. We also talk about HBCU students’ participation in drum corps, touch on the political brouhaha that was marriage equality in Indiana, and why keeping music in schools is so important.
MME Joe Beard twitter

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Tim Hinton MME

Tim Hinton

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In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and the need to educate not just marching arts judges, but the entire marching arts community—and beyond!

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christopher bill photo credit scott streble

Christopher Bill

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In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell WilliamsHappy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend it, and working as a musician in the 21st century.

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torches and pitchforks

Why We Can’t Let This Jim Rome Thing Slide

 

It was just one tweet. But it soon became the tweet heard ’round the band world.

jim rome screenshot

As the day progressed, the tweet—and the outrage it inspired from band geeks everywhere—picked up steam. #RomeIsBurning, Twitter proclaimed!

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PMP art

Season 1 Finale of Promoting Your Music Program

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This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really.

That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here.

Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 at McCormick Place in Chicago. I’d love to meet up there: Email me!

In the meantime, check out some of my favorite clips from this season:

Erin Fortune, Senior Marketing Coordinator for Music for All

Fran Kick of Kick It In, MFA Summer Symposium Clinician

Seth Williams, Advocacy Coordinator for Music for All

David Vandewalker, author of Boosters to the Rescue!

Reactions to News about The Ohio State University Band with Lisa Salazar and Maria Dripps-Paulson

Facebook Page Post Ideas for your Music Program

Apple event recap + Carolina kicker shoves HS band member

Band kids are the BEST.

Eugene Cantera of the Dallas School of Music

Margaret Bauer of the Pennsylvania Music Educators Association

Education reform: Here’s why I care

Courtney Brandt: Young Adult Author

DJ Corchin of The 13th Chair

PYMP DJ Corchin

DJ Corchin

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On this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Band Nerds series: Band Nerds Confessions and Confusion. He’s a regular columnist for both Marching.com and the Association of Music Parents.

Enter to win a digital iBooks copy of Band Nerds Confessions and Confusion!

band nerds confession confusion

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