Tag Archives: apology

mistake chalk

Everybody makes mistakes. Here’s how to handle it online (or anywhere else)

sorry flickr butupa

So NBC News’ graphics department got a bit sloppy. Viewers noticed. Stuff happens.

They acknowledged the mistake right away. They explained their error. They made amends by doing a lovely little homage to New Hampshire. How could New Hampshire not forgive them?

New Hampshire Apology from NBC Nightly News

I had occasion to apologize myself a couple of weeks ago. I was promoting #ChalkTheBlock with the Norwin Area Arts Council. I took a team of students out to “prechalk” the block to build buzz for the upcoming event.

There was buzz, all right. Just not the kind I’d been hoping for.

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