MME Eric Martin 2

Eric Martin, CEO of Music for All: Part 2

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This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education. Continue reading

Eric Martin MFA MME

Eric Martin, CEO of Music for All: Part 1

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In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.

In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours. Continue reading

Listener Survey: Fall 2015

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In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC.

Links and Resources from this episode

South Iredell band returns to the field following tragedy

Driver cited in wreck that injured students at North Iredell High

Contribute to the SIHS Band Medical Fund on GoFundMe.

An Open Letter to All Boards of Education About the Power of Music and the Arts in Schools by Tony Mazzocchi of Music Parents Guide. Hear his conversation with me here.

Deputy Sheriff A.J. Mendez plays with the Poteet High School Band at the football game in D’Hanis.

Make sure your Facebook page appears on your personal profile!

Are you missing this huge opportunity to let Facebook users know about your business?

If you haven’t set this up yet, take a few minutes to do it—you never know where your next customer will come from!

Here’s how to make sure your Facebook page appears on your personal profile:

Go to your personal Facebook profile, then click “About.” Under “Work and Education,” click on “Add a workplace.”

In the “Company” field, start typing the name of your business. If it has a Facebook page (and it ought to!), it should come up. Then fill in the rest of the details, make sure the privacy is set to “public,” and save changes.

When you’re done, people will be able to see and access your company’s Facebook page just by mousing over your name.

Facebook page appears on your personal profile

Facebook page appears on your personal profile

MME Donna Schwartz 2

Donna Schwartz, part 2

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donna schwartzThis week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals.

Continue reading

How to Spot a Phony Facebook Page

A video promoting a Tiffany ring giveaway has gone viral. It’s fake, though. Here’s how I can tell.

Here’s how you, too, can spot a phony Facebook page

1. The name of the page is slightly off.

Scammers will set up phony pages using names very similar to the ones used by the official Facebook page. In this case, Macy’s became Macys.com. The scammers eliminated the apostrophe, and tacked on a “.com.” Macy’s brand is bigger than its website, so the likelihood that the official page would use the “.com” is pretty low. Watch for slight spelling, capitalization, or punctuation differences.

2. There is no blue check mark indicating the page is verified by Facebook.

In response to these scammers, a few years ago Facebook started to verify pages for entities, usually large companies or celebrities, who were most likely to have their pages copied or cloned. If you’re not sure if a page is real, start typing the name of the page into Facebook’s search bar, and look for the blue checkmark. Here’s what you might see:

3. The giveaway is too good to be true.

Macy’s giving away priceless Tiffany jewelry? An alleged news page giving away pickup trucks and expensive makeup? Not likely. If it seems too good to be true, it probably is.

4. The page was created recently.

As you can see in the right sidebar in the first image, the verified Macy’s Facebook page has a long history. The “Macys.com” page does not. And if you scroll to the bottom—trust me, it won’t take long—you’ll see that the page was created very recently (about 18 hours ago, in this case).

spot a phony Facebook page

Gold stars to Michelle and Jessy! ⭐️ ⭐️

Why would anyone set up a phony Facebook page?

Scammers set up these pages for various nefarious reasons. Sometimes they build up their popularity—often getting milliosn of likes—only to sell the page to the highest bidder, who can then change the name of the page and do with it as they please.

Or they might be using the page to scrape your identifying details to sell to a third party. By liking, sharing and commenting on the fake page, users have outed themselves as gullible, saving the scammers a step and making their lives easier. And yours a bit more difficult.

Scammers are banking on the fact that you’re too busy, overwhelmed and distracted to notice the differences between the fake Facebook page and the real deal. Take an extra second to check the details, and don’t give the scammers what they want.

Donna Schwartz

Donna Schwartz, part 1

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donna schwartzDonna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover:

  • How Donna got into music education
  • Why she got out of music education, and how her side trip helped her
  • Why Donna left New York for California
  • Why this music educator will never stop educating herself
  • How students learn music, and why and how they should learn it differently
  • How learning music is like learning a foreign language

Be sure to listen to the second part of our conversation here!

Continue reading

MME Joe Beard Twitter part 2

Joe Beard: The Marching Podcast (part 2)

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Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing to do with music, circle BACK to the political brouhaha that was marriage equality in Indiana, where to find videos of awesome HBCU bands, how to get people excited about band, and why music education makes a difference even if you have no plans to continue professionally.
Be sure to listen in to part one of our conversation here!

Continue reading

MME Joe Beard twitter

Joe Beard: The Marching Podcast (part 1)

Play
Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. We also talk about HBCU students’ participation in drum corps, touch on the political brouhaha that was marriage equality in Indiana, and why keeping music in schools is so important.
MME Joe Beard twitter

Continue reading

Wellness for Music Educators: Gary Doherty and Bruce Faske

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This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us!

MME Gary Bruce MEwell

If you’re interested in joining us on our journey, or even just following along, check out the hashtag #MEwell.

 

William Gary Doherty

williamdohertyprimary1_thumbAn eclectic adventurer, William Gary Doherty brings a lifetime of Irish storytelling to everything he writes. With degrees in Music, Educational Administration and Educational Leadership Will brandishes a style of teaching that is provocative, creative, and utterly state of the art for the world in which we live. In addition to careers as a professional bassoonist and educator, Will is also a certified craft mixologist and wine specialist. His recent book, Wine 101 has been used by hospitality professionals to train staff, guests, and management in the basics of wine and slow-food hospitality. He has presented lectures and workshops for professionals in the United States, Central & South America, Europe, Asia and Africa. In The Ignition Point: Striking the Match, readers are introduced to the power of shaping one’s destiny by retaking individual responsibility for our personal, professional, and spiritual health.

 

Bruce Faske

bruce faskeBruce Faske is Artist Instructor of Trombone at Arkansas State University, where he teaches applied trombone lessons, conducts trombone choir, and performs with the Arkansas State Faculty Brass Quintet. He is also first trombone of the newly formed Diamond Brass Band of Northeast Arkansas, and second trombonist with the Missouri Symphony Orchestra in Columbia, MO. Prior to ASU, he served as Adjunct Instructor of Trombone and Euphonium at Southeastern Oklahoma State University, and maintained a large private trombone studio in the Dallas/Fort Worth metroplex. In addition to teaching in higher education, he is also interested in the development of younger trombonists, particularly the mastery of teaching beginner students in the first year of study. Faske has performed with numerous ensembles including the Dallas Opera, San Antonio Symphony, Tuscaloosa Symphony, Waco Symphony, the Lone Star Wind Orchestra, and fellowships with the Festival Institute at Round Top (2008) and the National Music Festival at Washington College in Chestertown, MD (2012). In 2011 and 2013, he was a Participant in the Alessi Seminar, a week long international workshop led by Joseph Alessi, Principal Trombonist of the New York Philharmonic.

Faske has given solo recitals at Ouachita Baptist University and Colorado State University, and has performed as soloist at the 45th Annual Festival of New Music at Ball State University, with the Southeastern Symphonic Winds at the 2014 Southeastern Oklahoma Band Directors Association Clinic, the University of Alabama Wind Ensemble at the 2013 Alabama All State Festival, the University of West Georgia Brass Ensemble, the Texas State University Concert Band, and numerous public school bands. In addition, he was a semi-finalist in the 2006 U.S. Army Band’s Eastern Trombone Workshop National Solo Competition. His teachers include Jonathan Whitaker, Brent Phillips, Jimmy Clark, John McCroskey, Joseph Cox, Don Lucas, and Larry Campbell. Bruce Faske is a proud Artist for the Edwards Instrument Company.

Wellness for Music Educators: On this episode…

0:04:40 Why Bruce teaches
0:06:30 How a healthy lifestyle makes Bruce a better educator
0:08:24 Gary: “Do less, do better.”
0:10:02 “We are just using athletes using highly developed fine motor skills.…everything I do that makes me a better athlete makes me a better performing artist.”
0:11:43 Gary: Music education programs at universities give only a “gratuitous nod” to wellness
0:13:10 Why Bruce’s new daily routine begins before he goes to bed
0:14:33 Bruce’s morning ritual
0:15:28 How Bruce handles busy days & recharges his batteries
0:17:24 How Bruce approached building new healthy habits
0:21:18 Gary: The importance of a SUSTAINABLE workout routine
0:22:47 The importance of marketing to yourself
0:24:37 Change your mornings, change your life
0:25:48 Miracle Morning by Hal Elrod
0:26:07 The Power of Habit by Charles Duhigg
0:26:45 Bruce’s biggest reward
0:30:09 Gary on self-compassion
0:30:42 Gary’s rewards for himself (Almond Dream)
0:34:20 Positive self-talk
0:39:42 Gary: Highlighting the positive in a performance setting
0:41:48 Adding a layer of wellness to university music education degrees
0:46:22 Bruce: Personally ask students how they’re doing
0:50:32 Practical tips: how to get started
0:51:05 The most important thing we have to face
0:53:33 Get outside
0:55:24 How to find Gary’s book
0:56:17 Bruce at the Missouri Symphony Orchestra
1:01:52 The fear kicks in
1:02:11 What happens when you have a big heart

 

Resources

Miracle Morning by Hal Elrod (affiliate link)

The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg (affiliate link)

ALMOND DREAM® Frozen Non-Dairy Desserts

How To Improve Self-Esteem: A New Secret From Research by Eric Barker

Split Image by Kate Fagan: the story of a collegiate athlete who committed suicide

Ignition Point: Striking the Match

Missouri Symphony Orchestra

Arkansas State University

FaskeMusic.com

Stand Up! app

What You Can When You Can: Healthy Living on Your Terms

Simple Green Smoothies (you HAVE to follow their Instagram account!)—their next 30 day challenge begins July 1!