Category Archives: Twitter

MME Army Field Band twitter

United States Army Field Band

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On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular, we talk about their use of social media (especially live streaming) to achieve their goals, and how YOU can use it to achieve your music program’s goals!

Colonel Jim R. Keene

Army Field Band COL Jim R KeeneColonel Jim R. Keene became the Commander of The United States Army Field Band in January 2015. Prior to this assignment, he served as Commander of the United States Military Academy Band at West Point, New York; Commandant of the Army School of Music at Norfolk, Virginia; and at The United States Army Band “Pershing’s Own” in Washington, DC, the U.S. Army Europe Band and Chorus in Heidelberg, Germany, and the Army Ground Forces Band in Atlanta, Georgia.

COL Keene has led numerous performances for international military and civilian leaders, dignitaries, and heads of state. During his time as Commander of the United States Military Academy Band at West Point, he led performances for the 125th anniversary of the Statue of Liberty, co-directed the music for A&E’s and the National Park Service’s “A New Birth of Freedom” special for the 150th commemoration of the Battle of Gettysburg, and a one-hour music special holiday production by the West Point Band aired on Fox News, “A West Point Holiday.” COL Keene led The U.S. Army Chorus in performances at the interments of former Presidents Ronald Reagan in Simi Valley, California, and Gerald R. Ford in Grand Rapids, Michigan. He has performed for seven U.S. presidents, at the 1996 Summer Olympic and Para-Olympic Games in Atlanta, the dedication of the National WWII Memorial, the one-year anniversary of 9/11 at the Pentagon, the “Kennedy Center Honors,” and the Military District of Washington’s production, “Spirit of America.” He has worked with the Cincinnati Pops Orchestra and Chorus and the National Symphony Orchestra, and has conducted the Dallas Wind Symphony, the Boston Pops Orchestra, and the New York Philharmonic.

Prior to joining the Army, COL Keene served as Assistant Conductor of the Southern Methodist University (SMU) Symphony, Orchestra Conductor at the SMU International Conservatory Summer Festival in Taos, New Mexico, and Music Director of the Albuquerque Civic Light Opera. He holds a Master of Music degree in Orchestral Conducting from the Meadows School of the Arts at Southern Methodist University and a Bachelor of Music degree in Piano Performance from the University of New Mexico. He is a violinist, fiddler, pianist, accompanist, and songwriter, and is a native of Albuquerque, New Mexico.

Master Sergeant Jason Stephens

Army Field Band MSG Jason StephensMaster Sergeant Jason Stephens earned a Master of Arts degree from Florida State University and a Bachelor of Music Education degree from the University of South Florida. He served in the 392nd Army Band. MSG Stephens has worked as a middle school band director, tuba player for Walt Disney World, and adjunct professor of Tuba at Troy State University. He currently serves as the Educational Activities Coordinator for The U.S. Army Field Band.

Staff Sergeant Heidi Ackerman

Army Field Band SSG Heidi AckermanStaff Sergeant Heidi Ackerman received a Master of Music degree from Arizona State University and a Bachelor of Music Education degree from Northwestern College in Orange City, Iowa. She debuted with the Phoenix Symphony in 2011 singing Mendelssohn’s “Elijah” and enjoyed three seasons as a professional chorister with Arizona Opera. Before joining The U.S. Army Field Band, SSG Ackerman sang with the Cantos de Taos at the Taos Opera Institute, conducted church and community choirs, taught junior high music, and sang professionally throughout the greater Phoenix area.

 

Links & resources mentioned in this episode with the United States Army Field Band

armyfieldband.com

http://www.flickr.com/photos/tusafb

http://www.youtube.com/USArmyFieldBand

http://www.facebook.com/FieldBand

http://www.facebook.com/jazzambassadors

http://www.facebook.com/armyrockband

http://twitter.com/fieldband

http://twitter.com/armyrockband

http://twitter.com/jazzambassadors

http://www.music.army.mil/

U.S. Army All-American Bowl

US Army Field Band All American MarchingBand-NoBackground-207x300

Military Band Funding

“If we really had a manning crisis, from my perspective, we would really tell people to put down the tuba and pick up a wrench or a gun.”
— Rep. Martha McSally, R-Ariz.

Articles

Congresswoman to Air Force: Put down the tuba, pick up a gun

Congresswoman calls for cuts to military music. by Anne Midgette

Politico: Gov’t Bands Face Chopping Block by College Marching

The Pentagon’s battle of the bands by Ellen Mitchell
Music in the military is a storied tradition, but some lawmakers say $437 million in yearly spending is too much.

U.S. HOUSE New National March: “The Stars and Stripes ForNever” by Daniel W. Boothe

NAfME Opposes McSally Amendment to Cut Military Band Funding

Petitions

Continue Military Bands Funding via We the People

Continue Military Bands Funding via Change.org

IFTTT Instagram to Twitter

Why Can’t I See Instagram Photos on Twitter? Can I Fix That?

Instagram and Twitter used to play nicely together. Not so much anymore.

When you share to Twitter from Instagram, your post contains a URL back to Instagram. Users have to click through to see your image. And data shows that they’re NOT bothering to do that. As a matter of fact, they’re going out of their way not to click on that link. Continue reading

Marc Whitt

Marc Whitt of the Association of Music Parents

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About Marc Whitt

Marc WhittFor 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts.

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Write Simply, Seem Smarter

Write Simply Seem Smarter twitter

“It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”
― A.A. Milne, Winnie-the-Pooh

I think Pooh’s onto something here.

It turns out the simpler your words, the smarter you seem.

“Five studies demonstrate that the loss of fluency due to needless complexity in a text negatively impacts raters’ assessments of the
text’s authors.”

Yeah, even that sentence is too complicated.

Often (86.4% of the people studied), writers deliberately reached for “millon-dollar” words in their texts when trying to make themselves or their subject matter look good. In short, it backfires.

If you write simply, you’ll seem smarter.

Looking to improve your writing? Copyblogger has 11 great ideas that DO work here. Buffer has compiled the ideal length of all online content, from blog posts to tweets.

When crafting your copy, whether it be a blog post, a social media update, an email, or sales copy, you might want to remember a little something Albert Einstein said:

“Everything should be made as simple as possible, but not simpler.”

 

torches and pitchforks

Why We Can’t Let This Jim Rome Thing Slide

 

It was just one tweet. But it soon became the tweet heard ’round the band world.

jim rome screenshot

As the day progressed, the tweet—and the outrage it inspired from band geeks everywhere—picked up steam. #RomeIsBurning, Twitter proclaimed!

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password

Create and REMEMBER great passwords!

Gina Trapani wrote about a great system years ago for creating—and actually REMEMBERING—great, secure passwords. Essentially, she says to create a “base password” that you use everywhere, then add a couple of characters specific to the site you’re using it on.

Go read it now. I’ll wait.

I started using this system a couple of years ago, and it has worked great. There’s one update that I suggested last week to a client. Continue reading

Eugene Cantera of the Dallas School of Music

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Kath and Eugene DSM twitter

Eugene Cantera of the Dallas School of Music:
Are You Making These Common Website Mistakes?

Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs in the Dallas area in the rock and jazz genres. Eugene recently returned from an artist in residency at the Wilderness School in Adelaide, Australia where he taught and performed with several ensembles.

Eugene was kind enough to join me on this week’s podcast, where we talked about some tips & tricks to optimize your website and social media. A large percentage of the Dallas School of Music’s clientele is online, so they’ve developed some serious digital chops along the way.

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PYMP Erin Fortune volunteers

Erin Fortune of Music For All

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Erin Fortune

I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to our own music programs.

Erin Fortune is the Senior Marketing Coordinator for Music for All. She spearheads a lot of their digital marketing efforts, so I knew she’d have some tips and tricks to share. Check out some of the highlights here, and find out how you can win a $30 gift card to Erin Condren to snap up one of Erin Fortune’s favorite products!

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workflow

My Social Media Workflow

A while back, I came across this post where Brian Lundin outlined his social media workflow. Social media sites and tools have exploded, and it can be hard to know where to start or what tools are worth their learning curves. In this video, I outline my favorite sources for shareable content, and the trustworthy tools I use to share it.

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