Category Archives: Facebook

Facebook’s News Feed: Ask Me Anything

Last week, I held an “Ask Me Anything” event where for 3 hours I took questions. Here’s one of my favorites. Look for the next one on November 20.

ask me anything

Hi Kathleen! My question is: I’ve seen a lot of people in a large Facebook group talking about their posts being hidden, unseen and forgotten. Does Facebook actually favor some posts and, if so, how do you work and optimize the system so that your post gets seen by the most people?

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password

Create and REMEMBER great passwords!

Gina Trapani wrote about a great system years ago for creating—and actually REMEMBERING—great, secure passwords. Essentially, she says to create a “base password” that you use everywhere, then add a couple of characters specific to the site you’re using it on.

Go read it now. I’ll wait.

I started using this system a couple of years ago, and it has worked great. There’s one update that I suggested last week to a client. Continue reading

Eugene Cantera of the Dallas School of Music

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Kath and Eugene DSM twitter

Eugene Cantera of the Dallas School of Music:
Are You Making These Common Website Mistakes?

Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs in the Dallas area in the rock and jazz genres. Eugene recently returned from an artist in residency at the Wilderness School in Adelaide, Australia where he taught and performed with several ensembles.

Eugene was kind enough to join me on this week’s podcast, where we talked about some tips & tricks to optimize your website and social media. A large percentage of the Dallas School of Music’s clientele is online, so they’ve developed some serious digital chops along the way.

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Facebook page posts

Facebook Page Post Ideas for your Music Program

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Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas.

Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we have to get fans to opt in (by liking our Page) to hear our message. If all we ever do is sell, no one will want to listen to what we have to say. So we need to give people a reason to stick around. We do that by providing value.

There are three main ways we can offer value through posts on our Facebook Page.

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PYMP Seth WIlliams story

Seth Williams, Advocacy Coordinator for Music for All

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On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school!

seth williamsSeth Williams is the former Advocacy Coordinator for Music for All. Seth has been involved with Music for All and its programs for nearly ten years – as a participant, volunteer, event staff, intern and full-time staffer. He recently relocated to Los Angeles, where he attends UCLA School of Law. Seth is an active advocate for music education and the arts. While at MFA, he curated advocacy content, represented Music for All in the state and national arts advocacy community and developed new advocacy and awareness initiatives for the organization.

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PYMP Erin Fortune volunteers

Erin Fortune of Music For All

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Erin Fortune

I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to our own music programs.

Erin Fortune is the Senior Marketing Coordinator for Music for All. She spearheads a lot of their digital marketing efforts, so I knew she’d have some tips and tricks to share. Check out some of the highlights here, and find out how you can win a $30 gift card to Erin Condren to snap up one of Erin Fortune’s favorite products!

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You’re Shooting Yourself in the Foot if You’re Not Creating an Email List

I talk to too many people who think that if their organization is “on Facebook,” it’s enough.

It’s not. Especially these days.

If you’re doing it right, marketing is a public service. You have something deeply valuable to share with the world. If you don’t spread that information to the people who need it, you’re doing them a disservice.

Facebook is a great way to start. But that’s not where you should stop.

In the internet age, the commodity that’s really valuable is attention. Tweet that! 

Think about it: people are crazy busy. In addition to their work, they’re pulled in so many directions: family, friends, entertainment. That’s before we even mention online distractions: Facebook, Twitter, YouTube. People’s smartphones are constantly ringing, pinging and vibrating with one more notification hustling for their attention.

New email!

Use my app!

Play my game!

Reply to my tweet!

New blog post!

Someone replied to your Facebook post!

It’s overwhelming.

But one medium remains top-of-mind for most people: 91% of consumers check their email daily.

If you’re not in your customer’s inboxes, you’re leaving a lot on the table.

4,300% of your efforts, to be exact.

email list buildingGetting and keeping people’s attention is a challenge. If you’re not using email—arguably the most powerful tool in your arsenal—you’re not doing enough.

Think about it: with email, you don’t have to rely on Facebook’s algorithms to deliver your message, or on your customers remembering to stop by your website. Your message arrives directly in their inbox because they’ve specifically asked to hear from you.

A few tips:

Capture email addresses—ETHICALLY.

Don’t scrape emails from a Chamber of Commerce list, or add anyone who hands you a business card. If they didn’t specifically sign up for your email list, that makes your emails spam. That makes you a SPAMMER. #ewwww

Use those email addresses. Regularly.

Just seeing your name in their inbox will remind people that you exist. You never know when being top of mind might result in a sale or donation!

When they open the email, make them remember why they like you!

Instead of delivering a message that reads like a laundry list of things that YOU NEED people to know, put yourself in your customers’ shoes.

Which emails do you click on every time? I’ll bet that they’re the ones that deliver something of value to you, every time.

For every organization, that may be something different. Maybe it’s a round-up of news about your industry. It might be your latest blog post sharing valuable information. It might be a story: an inspiring success story, a funny story. It could be a behind-the-scenes peek that makes your customers know you, like you, and trust you all the more. Maybe it’s a free resource that makes their lives easier. Shake it up, and see what your people respond to.

Bonus tip: Email everyone on your email list. Personally. One by one.

I can’t take credit for this one. I got this from the amazing Jenny Shih.

Ultimately, people will do business with people they know, like, and trust. Personally reaching out with a one-to-one email is a great way to build a relationship with your subscribers. Here’s the thing, though—it’s GOT to be authentic. People can sense when you’re being smarmy, salesy, and just doing it for the money. You’ve got to want to serve your people, and let that shine through when you communicate with them, whichever medium you’re using.

Even if no action comes of your emails, at the very least you’re getting people’s eyeballs on your name, and hopefully getting a percentage of their attention.

While one email from you may not do the trick, be patient. When you’re building relationships, there’s no finish line.

Resources:

Derek Halpern of Social Triggers on why you might be an idiot.

My email provider of choice: MailChimp.

18 Email Marketing Stats That’ll Make You Better at Your Job

Simple Inbound Business Mantras to Memorize and Live By