Category Archives: digital marketing

Write Simply, Seem Smarter

Write Simply Seem Smarter twitter

“It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”
― A.A. Milne, Winnie-the-Pooh

I think Pooh’s onto something here.

It turns out the simpler your words, the smarter you seem.

“Five studies demonstrate that the loss of fluency due to needless complexity in a text negatively impacts raters’ assessments of the
text’s authors.”

Yeah, even that sentence is too complicated.

Often (86.4% of the people studied), writers deliberately reached for “millon-dollar” words in their texts when trying to make themselves or their subject matter look good. In short, it backfires.

If you write simply, you’ll seem smarter.

Looking to improve your writing? Copyblogger has 11 great ideas that DO work here. Buffer has compiled the ideal length of all online content, from blog posts to tweets.

When crafting your copy, whether it be a blog post, a social media update, an email, or sales copy, you might want to remember a little something Albert Einstein said:

“Everything should be made as simple as possible, but not simpler.”

 

PMP art

Season 1 Finale of Promoting Your Music Program

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This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really.

That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here.

Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 at McCormick Place in Chicago. I’d love to meet up there: Email me!

In the meantime, check out some of my favorite clips from this season:

Erin Fortune, Senior Marketing Coordinator for Music for All

Fran Kick of Kick It In, MFA Summer Symposium Clinician

Seth Williams, Advocacy Coordinator for Music for All

David Vandewalker, author of Boosters to the Rescue!

Reactions to News about The Ohio State University Band with Lisa Salazar and Maria Dripps-Paulson

Facebook Page Post Ideas for your Music Program

Apple event recap + Carolina kicker shoves HS band member

Band kids are the BEST.

Eugene Cantera of the Dallas School of Music

Margaret Bauer of the Pennsylvania Music Educators Association

Education reform: Here’s why I care

Courtney Brandt: Young Adult Author

DJ Corchin of The 13th Chair

PYMP DJ Corchin

DJ Corchin

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On this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Band Nerds series: Band Nerds Confessions and Confusion. He’s a regular columnist for both Marching.com and the Association of Music Parents.

Enter to win a digital iBooks copy of Band Nerds Confessions and Confusion!

band nerds confession confusion

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Courtney Brandt

Courtney Brandt: Young Adult Author

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On this episode of the Promoting Your Music Program podcast, I’m so excited to speak with  young adult novelist Courtney Brandt. You can find her books here:

Amazon

Barnes and Noble

iBooks

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Facebook’s News Feed: Ask Me Anything

Last week, I held an “Ask Me Anything” event where for 3 hours I took questions. Here’s one of my favorites. Look for the next one on November 20.

ask me anything

Hi Kathleen! My question is: I’ve seen a lot of people in a large Facebook group talking about their posts being hidden, unseen and forgotten. Does Facebook actually favor some posts and, if so, how do you work and optimize the system so that your post gets seen by the most people?

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password

Create and REMEMBER great passwords!

Gina Trapani wrote about a great system years ago for creating—and actually REMEMBERING—great, secure passwords. Essentially, she says to create a “base password” that you use everywhere, then add a couple of characters specific to the site you’re using it on.

Go read it now. I’ll wait.

I started using this system a couple of years ago, and it has worked great. There’s one update that I suggested last week to a client. Continue reading

Eugene Cantera of the Dallas School of Music

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Kath and Eugene DSM twitter

Eugene Cantera of the Dallas School of Music:
Are You Making These Common Website Mistakes?

Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs in the Dallas area in the rock and jazz genres. Eugene recently returned from an artist in residency at the Wilderness School in Adelaide, Australia where he taught and performed with several ensembles.

Eugene was kind enough to join me on this week’s podcast, where we talked about some tips & tricks to optimize your website and social media. A large percentage of the Dallas School of Music’s clientele is online, so they’ve developed some serious digital chops along the way.

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Facebook page posts

Facebook Page Post Ideas for your Music Program

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Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas.

Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we have to get fans to opt in (by liking our Page) to hear our message. If all we ever do is sell, no one will want to listen to what we have to say. So we need to give people a reason to stick around. We do that by providing value.

There are three main ways we can offer value through posts on our Facebook Page.

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