Norwin area local businesses doing permission marketing right

Sales and marketing have changed.

Gone are the days when advertisers could broadcast their ad via the newspaper, radio and TV to a captive audience. Now, consumers have choices. A LOT of choices. Rather than endure an ad that doesn’t interest them, they can turn the page, change the channel, or click away.

So you’ve got to capture your target market’s attention. No easy feat in 2015, for sure.

What better way to do that than to GIVE your prospects something they value?

Back in 1999, Seth Godin coined the term permission marketing to explain this new relationship between businesses and customers.

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.…

Real permission works like this: if you stop showing up, people complain, they ask where you went.…

Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.…

In order to get permission, you make a promise. You say, “I will do x, y and z, I hope you will give me permission by listening.” And then, this is the hard part, that’s all you do.…

If it sounds like you need humility and patience to do permission marketing, you’re right. That’s why so few companies do it properly. The best shortcut, in this case, is no shortcut at all.

 

That being said, I’ve rounded up a few recent Facebook posts by local businesses who are doing this right. There are three major ways to give away something valuable in exchange for the attention of your prospects. Your posts should educate, entertain, and/or inspire your potential customers. In exchange for being so informative, entertaining and inspiring, your those who like your Facebook page give you permission to communicate and build a relationship with them.

 

Norwin area local businesses permission mktg FB post sz

 

Educate

This gentleman is somewhat of a legend in my local Facebook group. He broke onto the scene with posts such as this, telling homeowners how they could avoid hiring him (counterintuitive, but it helps build trust!). He posted consistently, was very responsive not only to questions and comments on Facebook, but also in person on house calls. His customers often returned to the Facebook group unbidden to sing his praises. Take a look at this post and you’ll see why.

philip K air filter AATNA

 

Group members found this post fascinating, whether we knew someone taking the SAT or not. It was timely, positive and encouraging!

AATNA college prep

 

Metal Photo Service is a local business that excels at community involvement. They’re always supporting local nonprofit events, both publicly and financially. Be sure to click over to their Facebook page to check out their #‎MeandMyMPS‬ campaign. It’s a great way to engage local business owners with something fun.

mps fb post inform _2__And_you_thought_logos_were_just_pretty_____-_Metal_Photo_Service

And you thought logos were just pretty …

Posted by Metal Photo Service on Tuesday, March 24, 2015

 

Belak Flowers is the classic hometown florist. They often post trivia and helpful tips like this one on their Facebook page. My only lament is that they don’t post more photos of their beautiful arrangements!

 _2__Belak_Flowers_-_Did_you_know_that_having_flowers_visible_in_your___

Did you know that having flowers visible in your home can actually improve your mood while at work? A study has shown…

Posted by Belak Flowers on Tuesday, May 19, 2015

 

Entertain

Entertainment value goes a long way. Make your followers smile, laugh, or think.
cat coffee _2__Mobile_Uploads_-_Sweet_Buzz_Bean___Bistro

Have an amazing Tuesday!

Posted by Sweet Buzz Bean & Bistro on Tuesday, April 14, 2015

 

 _2__Timeline_Photos_-_Renée_Rothwell_Insurance_Agency

Thought for the week ……….

Posted by Renée Rothwell Insurance Agency on Monday, June 1, 2015

 

 _2__Sam_Rizzi_s_Black_Dog_Band_Instrument_Repair____-_Sam_Rizzi_s_Black_Dog_Band_Instrument_Repair

 

Inspire

A bit of inspiration goes a long way! Visuals are a great way to inspire, but don’t underestimate the power of words.

_2__Cover_Photos_-_Schramm_Farms___Orchards

 

_2__Mobile_Uploads_-_The_Chalking_Dad

Privileged to have again chalked at the 8th Annual Race for Grace. 10×10. Approximately 6 hours. 4-11-15.

Posted by The Chalking Dad on Saturday, April 11, 2015

 

_2__Monday_Morning_Motivation___I_just_wanted_to____-_Beverly_s_Birthdays

Monday Morning Motivation: “I just wanted to thank you all again so much for what you did for my son. He was so happy…

Posted by Beverly’s Birthdays on Monday, June 1, 2015

 

Way to go, Norwin businesses! You just keep doing what you’re doing.

Have you spotted any other social media posts by local businesses doing it right? Post a link in the comments!

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