The Case of the Pretty Pink Purse: Measuring the Fallout

This is the last installment of the three-part case study on marketing to a Facebook group. In this video, I look at the SurveyMonkey results provided by 175 members of the nearly 5,000-member Facebook group where this incident (herein called “Pursegate”) took place.

Need to catch up? You can find part 1 here, and part 2 here.


Can’t watch the video right now? No problem. See the presentation on SIldeshare below.

What are your thoughts on the Case of the Pretty Pink Purse? Tell me your biggest takeaway in the comments below!

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One thought on “The Case of the Pretty Pink Purse: Measuring the Fallout

  1. A Businessowner

    Kathleen, Thank you for sharing your results with those of us who try to integrate social media into the promotion of ourselves and our businesses. The results are important.
    I am one who believes the “seller” had every right to purchase the purse at a low price and attempt to sell it at a price closer to the retail value. However, when doing so, one needs to be completely accurate with the facts they disclose in their advertisement. Most of the time, “less is more.” The seller tried to over-promote the purse by using questionable facts in her advertisement. She would have been better off to let the name brand and desirability of the purse sell itself. What resulted thereafter was nothing short of a complete implosion. I do not know the seller, yet I am personally left with a very negative impression of her and her business. I suspect I am not the only one. Since I might be considered someone in her “target market,” I believe her REACTION may have come at an expensive cost: namely, a portion of her potential client base.


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