I never intended to care about education reform. So boring, right?
When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about education reform.
Eugene Cantera of the Dallas School of Music: Are You Making These Common Website Mistakes?
Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs in the Dallas area in the rock and jazz genres. Eugene recently returned from an artist in residency at the Wilderness School in Adelaide, Australia where he taught and performed with several ensembles.
Eugene was kind enough to join me on this week’s podcast, where we talked about some tips & tricks to optimize your website and social media. A large percentage of the Dallas School of Music’s clientele is online, so they’ve developed some serious digital chops along the way.
I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode.
In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups?
Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas.
Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we have to get fans to opt in (by liking our Page) to hear our message. If all we ever do is sell, no one will want to listen to what we have to say. So we need to give people a reason to stick around. We do that by providing value.
There are three main ways we can offer value through posts on our Facebook Page.
OSU’s former Title IX coordinator came out saying that both the university and Mr. Waters could have handled things better. She was not involved in the probe because she left before it began, in large part because the university tied her hands so that she could not do her job effectively. Read about it here and here.
In this episode of the Promoting Your Music Program podcast, we try a new roundtable format as we discuss a recent headline from the band world: namely, the recent firing of Jonathan Waters, the director of The Ohio State University Marching Band.
I’d love to hear your take on education reform. What does it look like from where you are?
We have to improve our standardized test scores.
That’s what teachers hear repeatedly in public schools today. Enough times that eventually you begin to groan at yet another training session. Formative assessment, differentiation, test and retest so our AYP shows results. It has become the entire focus of the school year.