Wherever I look today, I find myself steeped in paternal awesomeness. So I just had to take a moment to share it with you.
First up, is there anything sexier than a man with a pink ukelele singing with his firework-fearing four-year-old daughter? I think not.
They acknowledged the mistake right away. They explained their error. They made amends by doing a lovely little homage to New Hampshire. How could New Hampshire not forgive them?
I had occasion to apologize myself a couple of weeks ago. I was promoting #ChalkTheBlock with the Norwin Area Arts Council. I took a team of students out to “prechalk” the block to build buzz for the upcoming event.
There was buzz, all right. Just not the kind I’d been hoping for.
I never intended to care about education reform. So boring, right?
When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about education reform.
Today I’m headed to New York City for an exclusive event hosted by Derek Halpern of SocialTriggers.com, a great site that talks about the psychology behind marketing. Not only will Derek be covering ”Mastering the Sale,” but he’s assembled a dream team of speakers (descriptions are Derek’s).
Looking forward to soaking up some wisdom! Hit me up with your favorite spots or things to do in NYC.
I’ve been meaning to get more involved with video content. Unfortunately, the best way to learn is still by doing. This video isn’t stellar, but it helped me with my editing skills. Enjoy!
I honestly never thought it would come to this.
If you had told me twenty or even ten years ago that I would have to actively fight to ensure my child access to the same music education I enjoyed, I would have thought you were Chicken Little.
Unbelievably, it’s become necessary to market music education to students, parents, administrators, school boards and policymakers. We need to “sell” them on music education.
“To sell well is to convince someone else to part with resources—
not to deprive that person, but to leave him better off in the end.”
—Daniel Pink, To Sell is Human
In marketing music education, we’re convincing students to part with their free time or to give up other activities. We ask them to devote energy to practice, rehearsals, and performance.
We’re convincing parents to part with cash, the time and gas to transport their child to lessons, rehearsals and performances; and furthermore, to assist the organization by volunteering and fundraising.
We’re convincing administrators to allocate time and the school board to allocate funding to music and arts classes during the school day.
We’re convincing policymakers at all levels that music education is not only worthwhile, but necessary. We’re communicating that music education prepares students not to become Grammy winning recording artists, but to be hardworking, productive, resourceful members of a cooperative society.
Luckily, there’s a lot of good news on the benefits of music education out there. The hard part is convincing people to take the attention and the time to share with this who need to hear it.
How can you sell music education today?