Make sure your Facebook page appears on your personal profile!

Are you missing this huge opportunity to let Facebook users know about your business?

If you haven’t set this up yet, take a few minutes to do it—you never know where your next customer will come from!

Here’s how to make sure your Facebook page appears on your personal profile:

Go to your personal Facebook profile, then click “About.” Under “Work and Education,” click on “Add a workplace.”

In the “Company” field, start typing the name of your business. If it has a Facebook page (and it ought to!), it should come up. Then fill in the rest of the details, make sure the privacy is set to “public,” and save changes.

When you’re done, people will be able to see and access your company’s Facebook page just by mousing over your name.

Facebook page appears on your personal profile

Facebook page appears on your personal profile

MME Donna Schwartz 2

Donna Schwartz, part 2


donna schwartzThis week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals.

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How to Spot a Phony Facebook Page

A video promoting a Tiffany ring giveaway has gone viral. It’s fake, though. Here’s how I can tell.

Here’s how you, too, can spot a phony Facebook page

1. The name of the page is slightly off.

Scammers will set up phony pages using names very similar to the ones used by the official Facebook page. In this case, Macy’s became The scammers eliminated the apostrophe, and tacked on a “.com.” Macy’s brand is bigger than its website, so the likelihood that the official page would use the “.com” is pretty low. Watch for slight spelling, capitalization, or punctuation differences.

2. There is no blue check mark indicating the page is verified by Facebook.

In response to these scammers, a few years ago Facebook started to verify pages for entities, usually large companies or celebrities, who were most likely to have their pages copied or cloned. If you’re not sure if a page is real, start typing the name of the page into Facebook’s search bar, and look for the blue checkmark. Here’s what you might see:

3. The giveaway is too good to be true.

Macy’s giving away priceless Tiffany jewelry? An alleged news page giving away pickup trucks and expensive makeup? Not likely. If it seems too good to be true, it probably is.

4. The page was created recently.

As you can see in the right sidebar in the first image, the verified Macy’s Facebook page has a long history. The “” page does not. And if you scroll to the bottom—trust me, it won’t take long—you’ll see that the page was created very recently (about 18 hours ago, in this case).

spot a phony Facebook page

Gold stars to Michelle and Jessy! ⭐️ ⭐️

Why would anyone set up a phony Facebook page?

Scammers set up these pages for various nefarious reasons. Sometimes they build up their popularity—often getting milliosn of likes—only to sell the page to the highest bidder, who can then change the name of the page and do with it as they please.

Or they might be using the page to scrape your identifying details to sell to a third party. By liking, sharing and commenting on the fake page, users have outed themselves as gullible, saving the scammers a step and making their lives easier. And yours a bit more difficult.

Scammers are banking on the fact that you’re too busy, overwhelmed and distracted to notice the differences between the fake Facebook page and the real deal. Take an extra second to check the details, and don’t give the scammers what they want.

Donna Schwartz

Donna Schwartz, part 1


donna schwartzDonna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover:

  • How Donna got into music education
  • Why she got out of music education, and how her side trip helped her
  • Why Donna left New York for California
  • Why this music educator will never stop educating herself
  • How students learn music, and why and how they should learn it differently
  • How learning music is like learning a foreign language

Be sure to listen to the second part of our conversation here!

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MME Joe Beard Twitter part 2

Joe Beard: The Marching Podcast (part 2)

Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing to do with music, circle BACK to the political brouhaha that was marriage equality in Indiana, where to find videos of awesome HBCU bands, how to get people excited about band, and why music education makes a difference even if you have no plans to continue professionally.
Be sure to listen in to part one of our conversation here!

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MME Joe Beard twitter

Joe Beard: The Marching Podcast (part 1)

Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. We also talk about HBCU students’ participation in drum corps, touch on the political brouhaha that was marriage equality in Indiana, and why keeping music in schools is so important.
MME Joe Beard twitter

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Wellness for Music Educators: Gary Doherty and Bruce Faske


This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us!

MME Gary Bruce MEwell

If you’re interested in joining us on our journey, or even just following along, check out the hashtag #MEwell.


William Gary Doherty

williamdohertyprimary1_thumbAn eclectic adventurer, William Gary Doherty brings a lifetime of Irish storytelling to everything he writes. With degrees in Music, Educational Administration and Educational Leadership Will brandishes a style of teaching that is provocative, creative, and utterly state of the art for the world in which we live. In addition to careers as a professional bassoonist and educator, Will is also a certified craft mixologist and wine specialist. His recent book, Wine 101 has been used by hospitality professionals to train staff, guests, and management in the basics of wine and slow-food hospitality. He has presented lectures and workshops for professionals in the United States, Central & South America, Europe, Asia and Africa. In The Ignition Point: Striking the Match, readers are introduced to the power of shaping one’s destiny by retaking individual responsibility for our personal, professional, and spiritual health.


Bruce Faske

bruce faskeBruce Faske is Artist Instructor of Trombone at Arkansas State University, where he teaches applied trombone lessons, conducts trombone choir, and performs with the Arkansas State Faculty Brass Quintet. He is also first trombone of the newly formed Diamond Brass Band of Northeast Arkansas, and second trombonist with the Missouri Symphony Orchestra in Columbia, MO. Prior to ASU, he served as Adjunct Instructor of Trombone and Euphonium at Southeastern Oklahoma State University, and maintained a large private trombone studio in the Dallas/Fort Worth metroplex. In addition to teaching in higher education, he is also interested in the development of younger trombonists, particularly the mastery of teaching beginner students in the first year of study. Faske has performed with numerous ensembles including the Dallas Opera, San Antonio Symphony, Tuscaloosa Symphony, Waco Symphony, the Lone Star Wind Orchestra, and fellowships with the Festival Institute at Round Top (2008) and the National Music Festival at Washington College in Chestertown, MD (2012). In 2011 and 2013, he was a Participant in the Alessi Seminar, a week long international workshop led by Joseph Alessi, Principal Trombonist of the New York Philharmonic.

Faske has given solo recitals at Ouachita Baptist University and Colorado State University, and has performed as soloist at the 45th Annual Festival of New Music at Ball State University, with the Southeastern Symphonic Winds at the 2014 Southeastern Oklahoma Band Directors Association Clinic, the University of Alabama Wind Ensemble at the 2013 Alabama All State Festival, the University of West Georgia Brass Ensemble, the Texas State University Concert Band, and numerous public school bands. In addition, he was a semi-finalist in the 2006 U.S. Army Band’s Eastern Trombone Workshop National Solo Competition. His teachers include Jonathan Whitaker, Brent Phillips, Jimmy Clark, John McCroskey, Joseph Cox, Don Lucas, and Larry Campbell. Bruce Faske is a proud Artist for the Edwards Instrument Company.

Wellness for Music Educators: On this episode…

0:04:40 Why Bruce teaches
0:06:30 How a healthy lifestyle makes Bruce a better educator
0:08:24 Gary: “Do less, do better.”
0:10:02 “We are just using athletes using highly developed fine motor skills.…everything I do that makes me a better athlete makes me a better performing artist.”
0:11:43 Gary: Music education programs at universities give only a “gratuitous nod” to wellness
0:13:10 Why Bruce’s new daily routine begins before he goes to bed
0:14:33 Bruce’s morning ritual
0:15:28 How Bruce handles busy days & recharges his batteries
0:17:24 How Bruce approached building new healthy habits
0:21:18 Gary: The importance of a SUSTAINABLE workout routine
0:22:47 The importance of marketing to yourself
0:24:37 Change your mornings, change your life
0:25:48 Miracle Morning by Hal Elrod
0:26:07 The Power of Habit by Charles Duhigg
0:26:45 Bruce’s biggest reward
0:30:09 Gary on self-compassion
0:30:42 Gary’s rewards for himself (Almond Dream)
0:34:20 Positive self-talk
0:39:42 Gary: Highlighting the positive in a performance setting
0:41:48 Adding a layer of wellness to university music education degrees
0:46:22 Bruce: Personally ask students how they’re doing
0:50:32 Practical tips: how to get started
0:51:05 The most important thing we have to face
0:53:33 Get outside
0:55:24 How to find Gary’s book
0:56:17 Bruce at the Missouri Symphony Orchestra
1:01:52 The fear kicks in
1:02:11 What happens when you have a big heart



Miracle Morning by Hal Elrod (affiliate link)

The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg (affiliate link)

ALMOND DREAM® Frozen Non-Dairy Desserts

How To Improve Self-Esteem: A New Secret From Research by Eric Barker

Split Image by Kate Fagan: the story of a collegiate athlete who committed suicide

Ignition Point: Striking the Match

Missouri Symphony Orchestra

Arkansas State University

Stand Up! app

What You Can When You Can: Healthy Living on Your Terms

Simple Green Smoothies (you HAVE to follow their Instagram account!)—their next 30 day challenge begins July 1!

Norwin area local businesses doing permission marketing right

Sales and marketing have changed.

Gone are the days when advertisers could broadcast their ad via the newspaper, radio and TV to a captive audience. Now, consumers have choices. A LOT of choices. Rather than endure an ad that doesn’t interest them, they can turn the page, change the channel, or click away.

So you’ve got to capture your target market’s attention. No easy feat in 2015, for sure.

What better way to do that than to GIVE your prospects something they value?

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Marketing Music Education art

Between a Lesson and a Concert


GRAMMY Quarterfinalists

Tony Mazzocchi
Caleb Chapman


Baltimore Symphony Orchestra
Marching Illini Sousaphones run 5K


Coming up on the podcast

Donna Schwartz of Music Teachers’ Resource Guide
Joe Beard of The Marching Podcast
Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match


Upcoming Events

2015 Music Parent Booster Seminar at the Conn-Selmer Institute

Music for All Summer Symposium

MFA Parent Booster Institute


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Laura Blake WEB

Laura Blake, Events Manager of Music for All


MME Laura Blake sq

About Laura Blake

Laura Blake WEBLaura Blake has been around the marching arts and Indianapolis area school bands since she was 6.  A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre. Between 1998 and 2005, Laura worked with over 10 different Indiana school band programs, joining Music for All in 2005. She attended Butler University, but due to financial constraints, she left school one semester short of her bachelors degree. She expects to earn that degree this spring, thanks to the encouragement of Music for All CEO Eric Martin, and will begin her pursuit of a masters in non-profit management. An alumna of Kappa Kappa Psi, she serves on their Alumni Association Board.

MME laura blake twitter



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